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Jinliufu’s Brand Value beyond RMB 30 Billion
 
On June 22, the internationally authoritative brand research institute- World Brand Laboratory and its Independent Evaluation Committee awarded Jinliufu white liquor as “the 14th China’s 500 Most Valuable Brands in 2017”. Jinliufu has been shortlisted for nine consecutive years and its brand value has reached RMB 30.526 billion, increased by RMB 5 billion compared with last year.
 
With the 19-year hard-working cultivation, Jinliufu’s “Culture of Bliss” has been deeply rooted in the consumers’ minds. In particular, Jinliufu’s new product “A Good Bottle of Liquor” has been launched for less than a year, and it is hard to imagine that it has gathered strong market sentiment. Through the self-media marketing, “A Good Bottle of Liquor” has received hugely wide attention from the industry and WeChat Moments, and it has been forwarded millions of times, promoting the brand influence to a certain extent. In the market operation, “A Good Bottle of Liquor” has subverted the traditional investment attraction model, and looked for partners targeting after 85’s dealers as the core force connecting “A Good Bottle of Liquor” and consumers. Meanwhile the short film about “A Good Bottle of Liquor”, When a Foreigner Meets Chinese White Liquor and White Liquor Maker after 90’s, has been watched more than millions of times. The forwarding and presenting event of 100,000 bottles of “A Good Bottle of Liquor” has quickly ignited the WeChat Moments. The H5 investment attraction of “Are you going against RMB 5 million?” has been clicked more than 3 million times. In addition, more than 8,000 dealers have signed up for the dealership of “A Good Bottle of Liquor”.
 
In June, Jinliufu started “A Good Bottle of Liquor-the First Global Pottery Painting Competition” to invite consumers to make artistic creation on the bottle body of “A Good Bottle of Liquor” and have the chance to win the grand prize. With “A Good Bottle of Liquor” as the carrier, the Competition integrated innovation and inheritance, feelings and art, design aesthetics and craftsmanship quality. So far thousands of consumers have sent their imaginative and creative entries. In addition, the touring presentations of “A Good Bottle of Liquor” to be launched at the end of July will certainly set off a new upsurge.
 
Jinliufu white liquor has been awarded as “China’s 500 Most Valuable Brands” for nine consecutive years, which constantly supports the brand and quality of the Jinliufu white liquor in the marketing world, and it is also a great love from the consumers.
 
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