Jindong Investment Group Co., Ltd. (hereinafter referred to as “Jindong Group”), originally known as “Jinliufu Enterprise” and “Huaze Group”, was founded in 1996 and officially rebranded as “Jindong Group” in October 2016. After over two decades of development, it has developed a business model of “Industry + Investment”. Today, Jindong Group has a workforce of nearly 25,000 and total assets exceeding RMB 30 billion. Jindong Group comprises three sectors: ZJLD Group, VATS Liquor Store, and Jindong Investment. Its founder and chairman, Mr. Wu Xiangdong, is a representative of the 12th National People’s Congress and has dedicated 27 years to the development of the baijiu industry.

For over two decades, Jindong Group has upheld a business philosophy of integrity and innovation, achieving steady growth and expansion along the way. With the collective efforts of its employees and the invaluable backing of over 10,000 upstream and downstream partners, Jindong Group has secured its place among China’s Top 500 Private Enterprises.
In the future, Jindong Group remains committed to its “Industry + Investment” development strategy, aiming to deliver more premium products and services to consumers, drive investments in the new economy, and generate more value for society.

ZJLD Group

ZJLD Group is a baijiu enterprise primarily engaged in the production and sale of mid-range and high-end baijiu products. The group is formed by three baijiu enterprises: Kweichou Zhen, Jiangxi Lidu, and Hunan Xiangjiao, and operates four major baijiu brands: Zhenjiu, Lidu, Xiangjiao, and Kaikouxiao. Offering a diverse product range that spans three major aromas - sauce, mixed, and strong - the enterprise enjoys significant advantages in multiple brands, varieties, and regions in China’s baijiu industry.

VATS Liquor Store

Founded on May 26, 2005, VATS Liquor Chain Store Management Joint Stock Co., Ltd. (hereinafter referred to as “VATS Liquor Store”) has a registered capital of RMB 400 million. Headquartered in Beijing, the company has a workforce of more than 2,800 employees and stands as a leading operator and service provider for premium alcoholic drinks in China.

Jindong Investment

Jindong Investment has successively invested in more than 20 companies and projects, including China Ceramic Valley in Liling, Charming Cultural Tourism Development Co., Ltd., Charming Xiangxi, Furong Xingsheng, and Hunan Fullriver High Technology Co., Ltd. (formerly Hengmao Electronics), with a cumulative investment exceeding RMB 10 billion.