Jinyuanchun Liquor has two major brands of “Jinyuanchun” and “Tenggong” which are famous trademarks in Shandong Province. The Jinyuanchun brand has successively launched series of Stars and Treasure. The liquid makers adopt the unique liquid-making techniques and strictly follow the six traditional rules; carefully select the fine grains such as purple-skin-stem sorghum, streaky wheat, six-rowed barley, and high-quality soybeans for starter propagation; and adopt the rice steamer method with rigorous steps handed down from generation to generation. The original liquor is stored in the liquor container framed by 175-layer rice paper with the mysterious craftsmanship in constant temperature. The magic techniques unifying nature and human efforts in Tengzhou create the current Jinyuanchun liquor body which is clear and mellow, sweet and cool, natural and smooth, and has lingering taste with a special thick fragrance style in North China.
Jinyuanchun Cherish series: Cherish I, Cherish VI and Cherish IX
Jinyuanchun Treasure Series: Treasure Aged Liquor, Treasure 1948, and Treasure 1994
Jinyuanchun SOD Series: Red Classic SOD, Blue Classic SOD, and IV-Star SOD
Jinyuanchun Tenggong Series: Red Tenggong and Green Tenggong
Jinyuanchun Tequ Series: Red Tequ and Blue Tequ
Tengzhou Jinyuanchun Liquor Co., Ltd. (hereinafter referred to as Jinyuanchun Liquor) is located in the hometown of Mo Zi and Lu Ban – Tengzhou City of Shandong Province. Its east is close to Yimeng Mountains; its west is close to Weishan Lake; its south is close to Jiangsu Province, Henan Province and Anhui Province; and its north is close to the holy land of Qufu City. It is warm and humid and the clear spring flows all year round, hence it is named Tengzhou.
Jinyuanchun Liquor was founded in September 1948 and its predecessor was Tengzhou Jinghe Liquor Making Co., Ltd. It was the first state-owned enterprise in Tengzhou City after the founding of New China. In August 2006, Jindong Group reorganized Tengzhou Jinghe Liquor Making Co., Ltd. and established Tengzhou Jinyuanchun Liquor Co., Ltd. Jinyuanchun Liquor has been developed fast through constantly shaping the advanced enterprise culture, changing the concept of ideas, transforming the operation mechanism, highlighting the brand advantage and grasping the quality of products.
Jinyuanchun Liquor has two major brands of “Jinyuanchun” and “Tenggong” which are famous trademarks in Shandong Province. The Jinyuanchun brand has successively launched series of Stars and Treasure. The liquid makers adopt the unique liquid-making techniques and strictly follow the six traditional rules; carefully select the fine grains such as purple-skin-stem sorghum, streaky wheat, six-rowed barley, and high-quality soybeans for starter propagation; and adopt the rice steamer method with rigorous steps handed down from generation to generation. The original liquor is stored in the liquor container framed by 175-layer rice paper with the mysterious craftsmanship in constant temperature. The magic techniques unifying nature and human efforts in Tengzhou create the current Jinyuanchun liquor body which is clear and mellow, sweet and cool, natural and smooth, and has lingering taste with a special thick fragrance style in North China.
Over the past six decades, Jinyuanchun Liquor has risen through ups and downs. Tenggong liquor has won the first special gold award in the First Chinese Liquor Culture Exquisite Exhibition, the Golden Prize in the Fifth World Liquor Quality Exhibition in Tokyo of Japan, and Gold Award in Panamanian Wine and Beverage Tasting. Jinyuanchun Classic 1948 won the Innovative Liquor Brand in Shandong Province in 2010 and won the Silver Award in the Spirits Selection by Concours Mondialde Bruxelles in 2017. The Jinyuanchun Liquor has successively won the honorary titles such as Consumer Satisfaction Unit in Shandong Province and the Most Popular Supplier Award in Shandong Cuisine Industry.
Taste classics and depth and practice innovation and development. The project of Ecological Liquor-making Park of Jinyuanchun Liquor of Jindong Liquor Group formally started construction on April 9, 2016. The project has total investments of RMB 1.5 billion. After the completion, the annual output of thickly fragrant yeast original liquor will reach 20,000t and the annual output value will reach RMB 5 billion. It will be an ecological, landscaping, industrial tourism, and environmental protection project.
Jinyuanchun Liquor adheres to the principle of “quality first, integrity and trustworthiness, mutual benefit and win-win”; aims to build its own brand value and take “accelerating development, coordinating development and sustainable development” as the working principle, fully implements and makes liquor through craftsmanship. Jinyuanchun Liquor will continue the Chinese liquor culture and open the new chapter of a flourishing age through the mellow flavor of special charm.
