Founded in 2000, Charm West Hunan Cultural Tourism Co., Ltd. mainly operates the large-scale folk song and dance epic - Zhangjiajie - Charm West Hunan. The company owns the famous cultural tourism performance base at home and abroad - Zhangjiajie Charm West Hunan International Cultural Square. The Square covers an area of 55 acres, including the theatre of Zhangjiajie - Charm West Hunan and tourist center of Charm West Hunan. The theater seats are 2,800 and all seats are occupied every night, which is well received by the audiences.

During the 17 years since its founding, Zhangjiajie - Charm West Hunan has received more than 12 million tourists from home and abroad, and has successively won the honors such as “National Cultural Industry Demonstration Base”, “Key Project Directory in National Cultural Tourism”, and “Top 30 in Chinese Culture Brands” etc.

On January 22, 2012, the original nationality program The Pursuit of Love from Zhangjiajie - Charm West Hunan, was staged on CCTV’s Annual Spring Festival Gala, which was the only national program on the Dragon Year’s Spring Festival Gala. The Program participated in the performance of Happy Spring Festival abroad organized by Ministry of Culture for three consecutive years in 2014, 2015 and 2016, which won praise at home and abroad and witnessed the “the national culture as the world’s culture.”