On September 30, the activity of Jinliufu named “2011 Global Schoolmates’ Reunion Action” which has swept over Sina Microblog came to an end, which totally attracted tens of thousands of netters and aroused hot discussions among nearly a million netters. The whole activity witnessed 1,000 schoolmate parties, and 6,000 bottles of soft style Jinliufu Liquor were presented. Marketing specialists praised it as the "most influential case of microblogging marketing with the best effect in white liquor industry in our country".

On September 1, "Long time no see, meet you at the usual place--Jinliufu 2011 global schoolmates’ reunion action" was officially launched on Sina Microblog. Users who pay attention to the microblog of Jinliufu-Happiness Commune, become fans of @Jinliufu-Happiness Commune, show their photos of classmate party to and share their stories of their classmates under the topic of "Happiness Commune Micro-reunion", or introduce @Jinliufu-Happiness Commune to 3 or more friends at the Microblog, can take part in the activity. During the activity, 33 lucky netters are selected every day, and each of them can win a box of soft style Jinliufu Golden Porcelain used for their classmate reunion party.

Netters paid great attention to and took active part in the activity after its launching, and the number of participants in the three-day online investigation vote on "how long haven't you seen your old classmates" reached 12,211. After three days on line, it rose to the top three on the hot activity list of Sina Microblog. By the end of the activity, the accumulative participating persons reached 54,400 with nearly a million forwarding and commenting on it. 6,000 bottles of soft style Jinliufu Liquor were presented and the whole activity witnessed 1,000 schoolmate parties.

By means of microblog, a self media platform, the activity aroused the attention and participation of a great number of netters and the resonance of many consumers. Many netters expressed their gratitude to Jinliufu for setting up such a warm platform of old classmates’ reunion. They said they would surely extend the valuable pure friendship to their life and make it continue. Besides attending the activity, they also supported the activity in various forms. A netter @ Kite-Shally released microblog after receiving the award and said that "Six soft style Jinliufu Golden Porcelain make people feel the generosity and sincerity, and thank Jinliufu for its elegant golden porcelain and the full-bodied fragrance; Jinliufu is of high quality".

The popularity of the activity had been continuously rising, extending from Sina to the whole Internet, from the microblog to BBS and communities. Many famous websites such as China Net, Xinhua Net, SinaNet, People Net and Sohu Net made tracking reports on the activity. A number of posts released by netters also became the sticky and essence posts of the popular BBS such as Tianya Club, MOP, Xicihutong Website and Baidu Post Bar, arousing continuous concern.

Insiders also sang high praise for the activity, saying that it upheld the consistent emotion marketing line, paying attention to the friendship between classmates, which not only gained fame and reputation for the soft style Jinliufu that just came into the market, gathered popularity and laid a solid market foundation, but also made the orientation of soft style Jinliufu "the first liquor for party" be deeply rooted among consumers, so it can be called the "most influential case of microblogging marketing with the best effect in white liquor industry in our country".