On the morning of September 20, at the press conference of red classics group wedding named "Kaikouxiao-My Wedding in Shaoshan", Xiangjiao Distillery and Shaoshan Administration Bureau of Hunan Province declared that a group wedding would be held for 50 couples at Mao Zedong Square in Shaoshan in Mid November.

The event includes seven parts from invitation, wedding photo shooting, wedding design till the wedding ceremony. The couples to be married can attend the event without threshold through recommendation of relatives and friends. The wedding procedure shall be designed by audience; the promises of the couples shall be sealed up and then opened at the seventh wedding anniversary. 100 newlyweds shall go to Shaoshan making their promise: true love unchanged forever, and on the occasion, the old generation of red lovers will deliver their wishes.

Under the guidance of Shaoshan Administration Bureau of Hunan Province, the event is sponsored by Xiangjiao Distillery with the naming right, hosted by Hunan Broadcasting Media Center and organized by 893 Automobile Music Radio and Mango Radio Voice of Xiangtan.