Shangri-La Wine Became Appointed Wine for 2012Amateur Boxing Association World Women

On May 6, the final of 2012 Kaikouxiao Hunan Amateur Badminton Club Super Contest was ended in Hunan College of Finance and Economy. After the prize-awarding ceremony, Extraordinary Badminton Club as the champion presented RMB 150,000-worth facilities and devices of table tennis and badminton to Yiyang Anhua Badminton School on behalf of the organization commission and Xiangjiao Distillery.

Kaikouxiao Distillery as exclusive title sponsor of the contest has arrived at a long-term agreement of strategic partnership with the organizing party of the contest. Through a series of effective work, it strengthened communications between Xiangjiao, Kaikouxiao and core consumers as relevant enterprises and public institutions from various participating areas, which also highlighted the Kaikouxiao’s brand image of being passionate about sports and proactive in support causes of public welfare.

World Women Boxing Championship & Olympic Qualification Competition was held in the Olympic Sports Center of Qinhuadao, Hebei Province from May 11 to 20, 2012, and Shangri-La wine was made as the appointed wine for official reception and banquets of the competition.