In March and April of 2012, the Business Department of Jinliufu convened the “Wealth Presentation to Strategic New Product of Soft Jinliufu” was successively held in Zhengzhou, Lanzhou, Chengdu and Jinan, which attracted wide industrial attention.

Soft Jinliufu, as the strategic core product undertaking the mission of promoting the brand image of Jinliufu and opening new marketing mode, whose release to the market has added a new strength of softness and stiffness to the spirit market. For consumers, they are provided with one more wealth opportunity capable of contributing constant and decent profits as well as long-term development and breakthroughs…

High Quality   Soft and Lasting, Contentedly and Delightedly

Soft Jinliufu is the first soft-style spirit of the Group. It is featured by soft and comfortable mouth-feel as well as no consequence of headache after drinking, compliant with customers’ requirements of “no hangover, no effects on work and zero harm to health while drinking contentedly”. 

Soft Jinliufu is produced in Qionglai named as the “Chinese Liquor Source”. Sichuan Jinliufu Distillery boasts of the ecological liquor-making base covering an area of over 1,000mu, with a total investment of RMB 2 billion, it is honored as the “National Food Industry Excellent Leading Enterprise”, capable of producing more than 30,000 tons of good wine. And this strong productivity has provided guarantee to the “Choosing of excellence from the best to make the most prominent liquor” of Soft Jinliufu.

High-specification   Investment Attraction by Meeting with Five-star Courteous Reception

“Fragrance of high-quality liquor also needs bush”, in order to make the excellent quality of Soft Jinliufu win the recognition of more people, the Business Department of Jinliufu convened the Wealth Presentation of strategic new products of Soft Jinliufu with the theme of “Vogue of Drinking, Success of Softness”, endeavoring to push this new product to successes through cooperating with quality clients with resources and capability.

On March 10, the Wealth Presentation of strategic new products of Soft Jinliufu was grandly held in Zhengzhou, which initiated the national touring investment attraction, on April 10, it came to the Guangzhou Stop, and in April 12 and 14, it subsequently arrived in Lanzhou and Chengdu, and on April 19, the Wealth Presentation in Jinan was held in Shandong Restaurant.

Combing with industrial experience, Jinliufu’s Business Department has formulated a complete set of operating mode for the investment attraction and product channel, including three major standards about how to find quality clients with resources, how to develop and guide clients, how to conclude and popularize experience, etc. The Department has also set the Chief Inspector of Soft Jinliufu, and invited domestic excellent consulting companies to formulate brand-new product policies. Confidence and investment efforts to Soft Jinliufu by the Group has won good responses of clients, many of whom chose to sign contracts on the spot after listening to the speech and taste of Soft Jinliufu, and some clients even brought checks directly for being agents of this product.

High Quality, Quality Clients, Meticulous Selection

Prominent clients are needed for the operation of excellent products. Jiangsu District has developed and screened clients in accordance with requirements of the Business Department- and it has been holding to the unalterable standard” that only the Top 3 quality operation groups of local liquor industry” can be chosen, and those unqualified have no access. 　

Dealers of Soft Jinliufu shall get through strict selection through the following procedures, firstly, the submission of information about the client by the salesman, then check of regional manager, review of district manager, review of Product Director the Business Department, review of the General Manager at last. The strict trial-sales system not only ensures the secondary screen of clients but also guarantee the running in between the Company and the clients. Strict and even harsh as the selection requirements are, the average number of clients presenting the wealth presentation can reach 120.

A large number of new clients with commercial resources, good connection and insight were incorporated into the big family of Jinliufu. The activity as presenting liquor to relevant personages, developing appreciation consultant and holding one-table appreciation meeting have been warmly carried out in various parts of China.

In view of effects of investment attraction of meetings, the Business Department decided that one to three wealth presentation about Soft Jinliufu will be held in every major district in 2012, and it is to be held in Changsha, Kunming, Xiamen, Nanjing, Beijing later, further advancing the arrangement of market-release of Soft Jinliufu.

Vigorous Efforts   Strategic Products, Guaranteed Investment

The Group has attached with great importance to the market release of the new products. The ads for Soft Jinliufu as the fist strategic product, has reached RMB 100 million in 2012, which can ensure enough publicity to promote sales of Jinliufu.

In terms of the publicity, advantages of the multi-dimension and tridimensional publicity of Jinliufu will continue to be brought out, that is, fully exposing the brand through the mode of “TV plus Great Event plus Outdoor Ads plus Network plus Interaction “. TV ads is for creating the brand position as an important stage to show the brand image, through the publicity of great events, as the tile sponsorship of large-scale activities as Boao Forum, Davos World Economic Forum, etc, the influence of products in elites can be promoted; outdoor ads as guideboards of the expressway, LED screen and bus bodies can be used for flowing exhibition; and by triggering social topics through M-blog activities and micro film, the publicity effects can surely be maximized.

109 Quality Clients

Average number of quality clients presented in each Wealth Presentation.

RMB 5 Million

First payment of contracted clients in the Wealth Presentation of Northwest office.

50%

Contract-signing rate of customers.

RMB 1 Billion

Targeted scale of the three-year unit sales

RMB 100 Million

Ads budget of Soft Jinliufu in 2012

12 Medias

Average number of strong medias presented in each Wealth Presentation.

Both “Bottoms up” and Liver are Quite Important

A client from Northwest participated in the activity of Lanzhou Stop with doubts and didn’t make the decision after the whole afternoon’s meeting. He thought the people in Northwest China like spirit and the soft taste would not be well accepted by them.

In the dinner party, he unconsciously drank 250g of the liquor during the communication with others, but was still as firm as a rock. Born bold and forthright, he finally got drunk. On the following day, he woke up as usual and asked his driver that how much he drank yesterday. His driver answered that without seeing it with his own eyes, it’s difficult to believe that the client drank at least 500g of 50° liquor.

Forgetting to wash his face and rinse his mouth, he immediately run to the room of Director Fang Runwu of Northwestern Agency and signed the contract. He said: “Usually, I couldn’t take one more drop after drinking 250g liquor. But this time, I drank over 500g, without thirst during the night or headache in the next morning. This liquor tastes good and make people cannot help trying more. But drinking more wouldn’t lead to delaying matters. We fellow of Northwest used to prefer ‘Bottoms up’ (the same pronunciation with ‘liver’) to liver and would rather hurt body than hurt feelings. Now with Soft Jinliufu, neither feelings nor body will be hurt. It sounds good. The only thing I believe is the quality and products with high quality will definitely be favorably received by consumers.”

Earn Human Relations While Making Money

One client from Henan saw the Gold Porcelain Soft Jinliufu in one of his friends’ gathering, and felt refreshed by the appearance, and drank down 300g though he drank little in daily love, then, he fell in love with this liquor.

Later, he found the Sales Director Hu Bin of Henan District and expressed strong hopes to be the agent of Soft Jinliufu. He Bin refused at first as he had no experience in selling liquor. However, after inspection, Hu found that he managed his company and team well and he agreed to give him a two-month trial sale.

The client found a friend of the bank system for group buying, and in the first month, he sold RMB 300,000-worth products, and immediately made payment through the bank and asked for stock worthy of RMB 500,000. In the wealth presentation, he said with sign, “The price system of Jinliufu is complete, and provides enough profit space for us, my partner and I are both satisfied about this. Good quality is the basis, taking advantage of human relations for group buying will also contribute to the much more stable relationship, both better human relations and money are made, besides, I can also share friends with good wine, on the other hand, I have my own brand established, why I don’t choose to do so?”