Those of Cellared Liquor is the first micro film of the spirit industry to show the history and culture of spirits through animation and the form of “Joking”.

Lately, Linshui Distillery carried out the activity of “Demystify Those of Cellared Liquor, Win Linshui Good Wine” in its official M-blog in Sina, and participants have chances to win Linshui cellared good wine as well as the gold bar worthy of RMB 3,000 and more, and it has attracted close attention of many net friends.

Click rate exceeds 500,000 on the first day of release online

Recently, China’s first humorous micro film Those of Cellared Liquor jokingly describing the history of spirits has been released online, and the click rate of the first day exceeds 500,000.

Through refined animation producing technology, this micro film vividly no more than 5s and comprehensively shows historical allusions as presenting liquor to Emperor Taizong, Li Shimin by Jinde (a founding general of Tang Dynasty)”, “village girl Yujie saves Zhu Yuanzhang, founding father and the first emperor of Ming Dynasty), etc. as well as processes as making of distillers’ yeast and so on. This short has been widely retransmitted in video websites as Youku, Tudou, Ku 6 and CNTV, etc., and the click rate exceeded 2 million within 3 days, besides, thousands of people have participated in the  “Lottery Short Watching” activity through @ the official M-blog of Anhui Linshui Distillery. Some net friend joking said, “It is the first time for me to see such a humorous ads short of spirits.”

“Standing Out” of Anhui Liquor again, Innovative Masterpiece of Spirit Brand

Consumers hold the impression that the spirit is something with in-depth historic precipitation, while feature shows made by various major spirit brands are mostly of similar styles, either aiming to showing the history, culture or introducing the scenery of the producing area. Due to lack of originality, their serious and formalistic style always makes viewers feel dull and the aesthetic fatigue thus generates. The release of the innovative and original Those of Cellared Liquor has developed its unique style in the spirit industry, whose relaxing, humorous and hilarious animation vividly shows historical stories about Linshui Cellared Liquor as well as its unique technique, and it is really worthy of the title of “China’s First Humorous Micro Film on History of Spirit”. 

When it came to the motivation for producing the short Those of Cellared Liquor, a brand principle of Anhui Linshui Distillery said, “Innovation has been the spiritual core held by Anhui Liquor, and under the environment of rapidly surged new media, we shall keep in pace with the tides. Based on observing consumers’ interests and favorites, we shall adopt appropriate methods favored by consumers for communication and interaction. And we hope that we can get consumers have a better understanding of Linshui good wine through this short film.”

Demystify Those of Cellared Liquor, Win Gold Bar and Cellared Good Wine

A few days ago, Linshui Distillery held the release ceremony of Those of Cellared Liquor. One net friend named “Happy as the Wind” shared his/her feelings about the film, “I have to cheer up for this short from my heart as its first audiences. Besides delicate animation production and hilarious episode, what I am proud of as an Anhui resident also include that such a wonderful is produced by our local liquor brand, and I will vigorously back up Linshui cellared liquor. 

In order to make more consumers get a better understanding of cellared liquor, Anhui Linshui Distillery will also carry out lottery M-blog soliciting-“Demystify Those of Cellared Liquor, Win Linshui Good Wine”, and the activity time will be December 20 to November 19. During the period, chances of winning Linshui pure gold bar as well as “Linshui Tan Liquor (ten years) of Linshui cellared liquor can be got through watching Those of Cellared liquor and answering relevant questions in M-blog.