From the launching of the Linshui 10-Year Cellar Cup “The story of Linshui Yuquan Liquor I Knew” held by Linshui Distillery in October of 2012 to November 1 of 2012, the Linshui Award Solicit Article Editing Group received more than 1700 letters from the whole country (including the Internet). According to the appraisal standard of the solicit article, the Linshui Award Solicit Article Editing Group organized relevant experts to carry out 3 rounds of examination. Except part of invalidated letters with obvious cheating or unclear contact information, the Article Editing Group appraised 37 outstanding articles from the remaining 1525 validated letters.

Letters from consumers (post)

In this award solicit article activity, there is not only the memory full of affection of the consumers to “China Yuquan” but also the funny and humorous stories on drinking Linshui Liquor; both the earnest expectation from the old-generation consumers towards Linshui Distillery and the rational analysis of young-generation consumers on its development were included, all of which were brilliant and eye-opening.

Ms. Tian Shuangshuang’s article Father’s Affection with Linshui Yuquan Liquor was awarded the first prize. In her article, Ms. Tian talked about the decades’ story of her father and Linshui Liquor. When reading it, we could see the eternal love of her mother to her father and the anger of her father when he found the liquor he drank wasn’t Linshui Liquor and the taste wasn’t right… … The sincere affection contained in this article was moving in the extreme.

Winner Li Yingying of Award of Excellence

After the announcement of the list of the winners in the middle of December, 2012, the prize winners successively came to the Hefei Agency of Linshui Distillery, with lucky happiness and intimacy to Linshui on their faces. Among the prize winners, there were the aged over 50 years old and young people just exceeding 20. Despite the different ages, they had one thing in common: they were intimately involved with Linshui Liquor and spoke highly of it.

In the random interview of prize winners, Ms Li Yingying, the winner of Award of Excellence, expressed her sincere gratitude to Lishui Distillery and wished Linshui Distillery will become better and better at the same time.

With the same affection to Linshui Liquor, all the prize winners had cordial talks with each others like a family and happiness and blessing were filled with the whole prize accepting office.

Taking advantage of this award solicit article activity, Linshui Liquor bridged the distance between consumers and Linshui Cellar-storage Liquor, making more consumers get to know the historic culture of Linshui Cellar-storage Liquor. The head of Linshui Brand indicated that the interaction activities of many forms would be continuously carried out in the future to enrich the in-depth recognition of consumers on the one-thousand-year-inherited Linshui Liquor and experiencing its operating essence of “brewing good liquor and selling liquor”.