On August 14, Love is not Blind themed on love in cities, which is sponsored by Soft Jinliufu and starred by Yao Di and Zhang Mo, who are both emerging popular TV and movie stars was broadcast in the prime time by both Tianjin TV and Shannxi TV, and this led the frequent appearance of Jinliufu in many hot TV plays broadcast by 8 major TV stations.

On the evening of September 2, Little Daddy, with Teng Huatao as the supervisor of shooting, , which is themed on family love and starred by Wen Zhang, Ma Yili and Wang Yaoqing made its first appearance in the Dream Theatre of Dragon TV, China Blue Theatre of Zhejiang TV, Golden Theatre of Shenzhen TV and Huaxia Theatre of Shannxi TV. Product placement of Jinliufu through sponsorship can be seen in this TV play. On the same day, The Second Life of Mr. Husband themed on the life of newly-wedded couples, was shown in the No. 1 Dolphin Theatre of Anhui TV, Tiancheng Theatre of Shandong TV, Minsheng Theatre of Hebei TV and Yellow River Theatre of Shanxi TV, meanwhile, LeTV also broadcast this TV play. Starred by Zhang Guoli, Zhang Xinyi and Wang Yajie, the play is sponsored by Jinliufu and audiences can see products of Jinliufu in it.

On August 13, Jinliufu, as title sponsor of the special program People In Love of CCTV for three consecutive years, accompanied all Chinese all over the world to spend the romantic Double Seventh Festival, and Jinliufu, “the first liquor brand of Chinese wedding feast market”, is closely related to the theme of love, and this is the third time of Jinliufu to be the title sponsor of CCTV’s special program for the Double Seventh Festival, and the high attention and audience rating, again consolidated the ties between Jinliufu and love.