The convention of over 10 wealth-illustration meetings, “not selling but giving away” for debut of new product in T-mall, release of Commercial Going Home for Spring Festival ? Jinliufu Liquor on TV, etc., series of continuous and systematic promotional activities have attracted great attention to Jinliufu’s new product Super Soft in as short as one month after its market release, and Super Soft has won wide popularity among dealers and consumers, and by December 30, its sales has exceeded over 1 million bottles.

11 Wealth-Illustration Meetings Initiated Across China

In November, according to the new strategic deployment of the Group, Business Division of Jinliufu has initiated the Super Strategy and released the new product Super Soft. And Jinliufu Super Soft is produced in core areas of Tiantai Mountain 100,000mu Ecological Wine-making Park, and keep the soft taste of “softness, sweetness, purity and refreshing” of Soft Jinliufu, and this product is priced at RMB28 with the same package with product sold at RMB60 on the market, and Super Soft is of great cost performance.

In order to popularize this strategic product, from November 20 to December 6, Business Division of Jinliufu held 11 large-scale wealth-illustration meetings for the Super Strategy across China, which attracted the participation of over 2,000 clients, of which more than 1,600 decided to distribute Super Soft.

The news that “Jinliufu initiated the Super Strategy and held 11 wealth-illustration meetings across the whole country” has become a hot issue in the liquor industry, which was also thought highly by consulting companies as Shengchu, Hejun, etc., and China Business Network, Novel foods, Sugar and Tobacco and Alcohol Weekly all made follow-up report and in-depth analysis.

Distribution Happy- 20,000 Bottles Super Soft Priced at RMB0 for “Free Presenting”

From December 12 to 22, Super Soft was firstly released in T-mall and over 20,000 bottles priced at RMB0 were instantly sold out.

To share customers with Super Soft, a product of high cost performance, Jinliufu has made breakthroughs in its traditional mode of market release, and released Super Soft in Jinliufu’s flagship store in T-mall, the activity of “not selling but giving away, sending 2,800 bottles every day “was launched.

The activity was well received. In the first day, 2,800 bottles of Super Soft priced at RMB0 were sold out within half an hour; in the second day, the number of visitors to the official flagship store of Jinliufu exceeded 70,000 person-times, and “tips for getting free Jinliufu” issued at Jinliufu’s Weibo and WeChat was reposted by numerous people, and in the next two days, “Jinliufu cooperated with Wang Baoqiang to freely give away 20,000 bottles of Super Soft” was listed in “ten major events of rich rednecks in 2013” by China Business, and became a hot issue; in the fifth day, due to upgrading of T-mall, the activity scheduled to keep carrying out was temporarily terminated; and at noon of December 20, the activity was restarted and enthusiasm of consumers for free buying ran more high, and at 24:00 of December 22, the activity came to an end, and 22,400 bottles of Super Soft for “free presenting” were sent to consumers .

New Year’s Commercial Going-home for Spring Festival ? Jinliufu Liquor Released

On December 28, the TVC premiere of Jinliufu’s 2014 Going Home for Spring Festival was ceremoniously held in Sanlitun Megabox Cineplex in Beijing. And the Jinliufu’s new commercial Going Home for Spring Festival for 2014 was released and decades of medias, dealers and consumers of Jinliufu together witnessed the moment.

Jinliufu’s commercial Going Home for Spring Festival in 2014 was casted by Wang Baoqiang. And the film has continued to take the theme of warmth  of “Going Home for Spring Festival ·Jinliufu Liquor” over the past years, and it is about a story that parents hope to get together with their son travelling far away from home who longs for going home at the same time”. The lines of “I will go home for Spring Festival by all means this year” has aroused consonance in hearts of audiences, and they said the film made them miss home and would go home this year.

From 2004 to now, “Going-home for Spring Festival· Jinliufu Liquor” has been carried out for a decade and brought warmth to a great number of Chinese.