Launched by Xiangjiao Liquor Company, this Jar-sealed Kaikouxiao is protoplasmic liquor packaged in 3kg with 60% alcohol content. Magnificently appeared, it is preferentially priced at RMB 980 in the market. Mr. Wu Xiangdong, Chairman of VATS GROUP expressed the white spirits were focused on high-end markets with a much higher price; but in these years, the white spirits industry has entered deep transformation period, and many brands under VATS GROUP have been strategically transformed into “Popular Liquor” from “Precious Liquor”. “This Kaikouxiao is specific to the general public – consumers themselves pay for the high-quality and economical liquor.”
 

The contents of Kaikouxiao Protoplasmic Liquor are original liquor liquids that are fermented by grain through the function of distiller’s yeast without any blending. The well-fermented liquids can be directly used as liquor which is little stimulating and less intoxicated. Actually, the protoplasmic liquor is quite rare in the market, and Xiangjiao Liquor Company only produces 10,000 jars once annually for such liquor has rather strict production standards, complex production processes, stringent storage conditions, and unsuitable conditions for mass-production. In addition, top ceramics of Red Official Kiln of highest grade are adopted as the protoplasmic liquor bottle, and China red is the bottle hue as a symbol of auspiciousness. The overall package pays much attention to “Sense of Quality” and “Sense of Treasure Collection”. During the advance sale, the consumers were so fascinated about this liquor that 3000 jars of Jar-sealed Kaikouxiao Protoplasmic Liquor were ordered during just 20 days.

As for the reason of hot sale, Mr. Li Jianchu, Vice-President of VATS GROUP as well as Executive Director of Xiangjiao Liquor Company said there were three reasons; firstly, consumers went for Kaikouxiao due to its reasonable prices and contents as well as limited quantities; secondly, Kaikouxiao became the first choice as a gift due to its characteristic and magnificent packages and meeting presentation peak season for Spring Festival; thirdly, quality is everything. Kaikouxiao has enjoyed high popularity among consumers as a result of the good reputation of Xiangjiao Liquor Company over half a century.
 

At present, Xiangjiao Liquor Company has many types of jar-sealed liquor for sale, including large-capacity jar-sealed liquor of customized liquor body, large-jar storage and liquor taking from separate jars, as well as small-capacity jar-sealed liquor of small-jar liquor holding, customization and limited supply. Chairman Wu Xiangdong said, as an enterprise developed over half a century in local Hunan Province, Xiangjiao Liquor Company has been always upholding the concept of “Gratitude and Benefaction to People”. The Company hopes to enable more consumers to enjoy the preferential and delicious liquor through the launch of Jar-sealed Kaikouxiao Protoplasmic Liquor at a good price.