On January 18, the launch ceremony of Jinliufu’s “Family Photo Activity” 2015 was held in Qingdao International Sailing Centre. Mr. LI Ao, Chairman of Jinliufu Liquor Company and also Vice-President of VATS GROUP attended the ceremony together with well-known activist Mr. DENG Fei as well as Olympic Champions Ms. ZhangJuanjuan and Ms. Wang Hao. Other guests included famous presenter Ms. Shu Yun, reporters from dozens of mainstream media across China, distributors in Qingdao, and 150 persons from business teams.

The “Family Photo Activity” is a large public event jointly held by Jinliufu together with Sina micro public platform, QLTV and other institutions, it proposes everybody should guard family and love through practical actions: “Put a family photo into your wallet; place a family photo on your desk; and take a family photo with your family members when you come home for Spring Festival.” In order to support such activity, Jinliufu has held the activity of “Happy Caravan” in over 40 cities across China, and special areas are provided for the services of “Free Taking and Printing Family Photos”, “Repairing Old Family Photos” and “WeChat Printing Family Photos” etc.

At the ceremony, Mr. Li Ao, Chairman of Jinliufu Liquor Company and also Vice-President of VATS GROUP explained the origins of “Family Photo Activity” and the stories behind. He said: “As a successor and pioneer of China’s ‘Auspicious Culture’, Jinliufu has been focusing on bringing happiness to Chinese people. Family is the most fundamental and important carrier of happiness, thus we hope to see family photos return to families by your side through our ‘Family Photo Activity’.”

A number of famous stars such as Ms. Yang Mi, Mr. Li Yong and Mr. Li Yundi gave their supports to the “Family Photo Activity” through their VCRs. The Olympic Champions Ms. Zhang Juanjuan and Ms. Wang Hao also took their family photos into the ceremony. One of the initiators, the well-known activist Mr. Deng Fei expressed his thanks to social support for the activity, and shared his own family photo story with audiences. The famous presenter Ms. Shu Yun on QLTV also shared the family photo stories collected in Jinliufu’s “Happy Caravan” with audiences and the media.

The square dancing group recently hot on the website – “Red Detachment of Women” dancing team in Qingdao also came to the ceremony and showed their performance of “Square Dancing for Family Photo”. The 105 dancers averagely aged 62 called for children busy with working in other cities should spare the time and come back home, reunite with parents and take a family photo.