In early May, Shangri-La Distillery launched “New Golden-label Great Zangmi Highland Barley Dry Wine” and held 8 large “Great Zangmi New Product Release Conferences” in Fujian Province, Zhejiang Province, Jiangsu Province, Henan Province and Yunnan Province.

By closely following market changes and consumers’ demands, Shangri-La Distillery has adjusted its strategy, repositioned Great Zangmi brand image, improved products and determined product attribute as “Great Zangmi highland barley wine which is pure and has faint fragrance”.

Shangri-La Distillery has been rooted in the market for over one decade and laid a solid foundation. “New Golden-label Great Zangmi Highland Barley Dry Wine” is considered in the industry as a strong weapon for it to seize wine market and beer market. This product will fully occupy catering and distribution channels, and focus on occupying supermarket and e-commerce channels.

As the “New Golden-label Great Zangmi Highland Barley Dry Wine” is launched in the market for the first time, a series of reward activities will be held among which “One More Bottle” will create a new model of wine marketing.