This year marks the 20th anniversary of Jinliufu as a brand. Following its traditional promotional activities such “Gold Bar Hunt in Jinliufu” and “Lucky Money Hunt in Jinliufu”, Jinliufu Liquor Co., Ltd. launched a lucky money snowball system named “Six Envelops of Lucky Money in A Bottle of Liquor - A Bless to Share” on September 13. With a departure from the conventional practice of “scanning a QR code to get lucky money”, this new system is funny and interactive by making luck lots (such as Beauty Lot, Romantic Lot, and Talent Lot) and random lucky money snowball good ingredients to enliven the atmosphere by the dinner table. Later, the system will also add modules such as consumer credits, table games, and local liquor cultures to make dinners become more interactive occasions and turn consumers into loyal fans.

It is also reported that Jinliufu has been recently awarded the title of “Huazun Cup Top 10 Valuable Chinese Liquor Brands” in 2018; “Jinliufu·Yitanhaojiu” was ranked among the “Huazun Cup Top Ten Popular Liquor Brands” in 2018; Wuxing Jinliufu was honored the title of “Top Ten Best-selling Liquor Products”.