The good news that “Hongzuan · Xiangjiao” won the Grand Gold Medal, the highest honor of the Spirits Selection by Concours Mondial de Bruxelles, marked the international recognition of its “strong and harmonious fragrance, mellow and elegant texture, and refreshing taste” and high quality. The victory built a solid quality awareness for “Hongzuan · Xiangjiao” in the international market and strengthen its determination to remain as a high-quality liquor product.

For years, Xiangjiao Liquor Co., Ltd. has regarded high quality as its life foundation. Quality comes from every process. It is committed to high quality in every process and every production step. Every process is a step towards a high quality goal.

The brewing workshop of Xiangjiao is always a bustling place where distilled grains are mixed, filled into the steamer, and boiled to yield original liquor flowing out from the pipe. Many of the employees here are good at identifying the purity degree of liquor by shaking hops and at telling the quality of liquor by tasting it. They can grade the liquor after tasting it and then put it in the corresponding jar.

Speaking of making good liquor, all the senior employees are experts. They are so familiar with professional terms like “acidity” and “yeast” that they blurt out without thinking. It’s hard to imagine that some of them barely finished junior high school. For them, understanding these concepts simply helps them better brew and master the basic work skills.

In a brewery workshop, quality control run through all the production processes closely. The masters have to attend to every detail, because any slightest negligence will affect quality of the products. Particularly, careless and poor workshop operators can affect the next yield and liquor quality, resulting in a decline in various indicators. Following process requirements in every operation step depends not only on employees themselves, but also on scientific management of employees.

The brewing workshop adopts a strict management appraisal program to ensure that employees pay attention to the operation; as for liquor pricing, quality liquor is much more expensive than ordinary liquor. A clear message is conveyed to the employees in a systematic sense that “They should not only brew more liquor, but also brew better liquor!”The team that ranks the lowest in producing liquor products of unstable or unsatisfactory quality will be eliminated. The good is rewarded while the bad is punished. Those who are capable get promoted, while those who are incapable are degraded.

Strict quality control is key to the success of Xiangjiao. We have good reason to believe that Xiangjiao will go further with due attention to liquor making and scientific management methods.