On October 15, the “Brands Summit for the 70^th Anniversary of China” was held at the National Convention Center in Beijing. Seventy top Chinese brands including Yitanhaojiu as well as Tencent, Coca-Cola (China), Huawei and Yili were recognized as “Great Brands for the 70th Anniversary of New China”.

The summit had a theme of “Pay Tribute to the Times and the Future”. Sponsored by CCTV “The Growing of Great Brands” and China Advertising Association and guided by National Development and Reform Commission and the Ministry of Industry and Information Technology, it was held as a tribute to the 70th anniversary of new China by presenting the vitality of Chinese brands and exploiting the power of brands to drive economy. He Henghui, CEO of VATS Group, was invited to the summit and was interviewed by the CCTV program “The Growing of Great Brands”.

He Henghui said that the development of Chinese brands relies on the foundation of human resources and the driving force of technology. More than 20 years ago, Jinliufu, a product of Jindong Group, entered the liquor market like a dark horse. So far, the group has owned 13 liquor enterprises and keeps expanding in the global market and accelerating the pace of international development. In the future, Jindong Group will continue to create more competitive and influential cultural and creative products with the innovation spirit and carry forward the image as a great brand while “going out”.

An industry insider said that Yitanhaojiu deserved the title of “Great Brand for the 70th Anniversary of New China”. Nowadays, traditional liquor brands mostly pursue noble origins and historical heritage, which deprives them of personalized cultural appeal and makes them difficult to stand on stable growth points. How to build a brand with individuality and connotation that allows for the needs of mass consumers is always a question pondered in the industry. Since its inception, Yitanhaojiu has always clung to the “2+N” diversified product model that satisfies consumers’ need for new consumption experience. It truly keeps up with the times while constantly polishing its products and optimizing user experience.