The “Chinese Brand of the Year 2019” was unveiled. Known as the “Oscar of Chinese Brands”, this award was presented by the World Brand Lab, an industry authority, in Beijing on December 17. Among the list of the “Top 10 Influential Liquor Brands in China” in 2019 (the 16th session) was Jinliufu, together with Maotai, Wuliangye, Yanghe, Langjiu, and Luzhoulaojiao.

The 16-year-old “Chinese Brand of the Year” is a barometer of consumer preferences for brands, and its only criterion is brand influence. This honor represents the consumer recognition of Jinliufu’s brand awareness, reputation and innovation, as well as the acknowledgement of its brand strength by the authoritative institution in the world.