On the evening of June 5, Shangri-La launched "Shengyu · 2018" in Snow Sands Grand Hotel at the foot of the quiet Jade Dragon Snow Mountain. A new wonderful chapter of "Shengyu" series was unveiled in a long-awaited feast and carnival.

From the release of "Shengyu · 2016" in 2019 to the release of "Shengyu · 2018" now, the "Shengyu" series has made magnificent presence based on its accumulated strength and left a strong impression on the blueprint of Chinese boutique wines. Government leaders, industry experts, media, dealers and other guests were invited to witness that moment.

In May 2019, Shangri-La launched the "Shengyu · 2016" chateau wine, which marked the official release of the real single-vineyard wine in the country and caused a sensation in the industry. The concept and popularity of China's top wines aroused extensive attention and discussion in the industry. Two years later, "Shengyu" lives up to expectations and once again comes as a surprise.

"Shengyu" was born in Sinong Village, Yunling Township, Deqin County, Diqing Tibetan Autonomous Prefecture, Yunnan Province, which is the best production area of Shangri-La. "Shengyu", "Aoyun" and "Longdai" are hailed as the "Three Musketeers of Chinese Wine" that set benchmarks and flags for Chinese wine and that represent the potential and future of Chinese boutique wines.

"Shengyu · 2018" is a limited series of 2,018 bottles (boxes) sold at a market retail price of RMB 2,018, which coincides with the recognized great year of 2018. Everything seems perfect.

"Shengyu Legend" Is Launched as A New Member to the Series

In order to support the strategic layout of "Shengyu", a new product named "Shengyu Legend · 2016" sold at a price of RMB 680 was launched at this press conference as well.

The launch of "Shengyu Legend · 2016" means that Shangri-La's "Shengyu" series is supported by product strategic resources and will be assisted in terms of market development and brand promotion in the new development course.

The General Trend of Systematic Chateau Wines

At the press conference, Wu Shuilin, General Manager of Shangri-La Winery Co., Ltd., introduced the systematic chateau wine strategy of Shangri-La, including the systematic marketing of chateau wines and systematic products. Shangri-La contracts only 30 franchised dealers nationwide for the "Shengyu" series of chateau wines and strictly follows the principle that "less is more" to ensure that the contracted dealers can develop at the same pace and in sync with "Shengyu" and steadily advance the systematic strategy.

The "Three Musketeers" of Chinese Wine Become A Hot Topic and "Shengyu" Has A Long Way to Go

With the substantial progress of Chinese wines, Chinese boutique wines have also attracted more and more attention. Recently in particular, "Aoyun", "Shengyu", and "Longdai", known as the "Three Musketeers" of Chinese wine, have attracted wide attention and become a hot topic.

Informal blind tastings of "Aoyun", "Shengyu", and "Longdai" are not rare in the market. In a recent blind tasting session, "Shengyu" made an unforgettable impression with its unique performance.

It is believed that the emergence of "Aoyun", "Shengyu", and "Longdai" represents the development level and potential of Chinese boutique wines. It is convincing that more and more high-quality wines will emerge in China over time.

The release of "Shengyu · 2018" marks a new starting point and a new journey. This means that "Shengyu" still has a long way to go in the journey of high-quality development. It will shoulder arduous tasks in quality, brand, and sales.

However, this is not a lonely road. Shangri-La always produces good wines that know your heart.