2011 Spring National Sugar & Wine Trade Fair was held at Chengdu New Century International Conference and Exhibition Center on March 25; Jinliufu and Taibai new products appeared intensively.

At the Sugar & Wine Trade Fair, Jinliufu brand intensively displayed 7 series, 23 new products such as Wuxing (five-star), Danya (elegant) and Wucai (five-color) Jinliufu. On the site of the Sugar & Wine Trade Fair, quite a lot of people showed great interest in the new products of Jinliufu. Jinliufu Business Division General Manager Sun Jianxin said that the new products exhibited this time had boosted the confidence of the whole team and the customers and also sent such a message to the potential customers that the upgrade of Jinliufu product had started.

15 new products of Taibai brand were displayed this time, and "Cave-Stored Original Liquor" was exhibited at such a big event for the first time. Consumers showed great interest in products such as Taibai Heya (harmonious and elegant) and Taibai Zui (intoxication). The person in charge of Taibai brand said the launching of the differentiation new products would effectively enhance the sense of worth of Taibai brand.