Currently, on the “16th World Brand Summit in 2019 & 2019 News Release for the 16th China’s 500 Most Valuable Brands”, which was hosted by World Brand Lab in Beijing, the analysis report on “China’s 500 Most valuable Brands” in 2019 was released and the brand value of VATS Liquor was assessed up to RMB 14.345 billion. 

This annual report is assessment based on financial data, brand strength and consumer behavior analysis, which comprehensively displays the enterprise’s comprehensive strength and brand value. After a 14-year development, VATS Liquor has become China’s authentic liquor chain brand mostly reliable to the consumers, and has been upgraded to a famous service provider in new retail shared economy in China. It has more than 1000 VATS Liquor and VATS Liquor Collection chain stores, more than 5000 top-quality retail terminals, has established a comprehensive marketing network covering 28 provinces, cities and autonomous regions nationwide and provided more than 4,000 global high-end authentic liquors to consumers. In the recent 4 years, VATS Liquor has been consecutively listed into “China’s 500 Top Most Valuable Brands”. 

Established in 2005, VATS Liquor takes “ innovation of liquor sales and operation management mode” as its business purpose. On January 29, 2019, VATS Liquor was listed in Shenzhen Stock Exchange and became the first liquor circulation A-share listed enterprise in China.