Jindong Group Wins 2 Grand Gold Medals, 5 Gold medals and 2 Silver Medals

Liu Bo, director of Jinliufu Liquor Body Design Center, received the Grand Gold Award on behalf of Jinliufu

Tang Xiangyang, general manager of Lidu Liquor Co., Ltd., received the Grand Gold Award on behalf of Lidu

On September 19, a grand ceremony of the 20th Spirits Selection by Concours Mondialde Bruxelles, an event known as “Oscar in the liquor circle” that is famous for its international, authoritative and fair nature, was held in Fenyang, Shanxi. After a 5-day appraisal process that included blind tasting and scoring by 104 professional judges, the Maotai-Luzhou-flavor “Jinliufu·Diwangjin” (50.8 degrees) from Jinliufu Yagu Ecological Brewing Co., Ltd. in Qionglai, Sichuan, and the special flavor “Lidu Sorghum 1308” (52 degrees) from Jiangxi Lidu Liquor Co., Ltd. stood out among the 1,748 competitors from 59 countries and regions and won the highest award - the Grand Gold Award. Jindong Group also won another 5 gold medals and 2 silver medals.

As an international competition, winners of Concours Mondialde Bruxelles mostly represent the popular trends of global spirits. Chinese mid- and high-end liquor, represented by Maotai, Jinliufu·Diwangjin and Lidu Sorghum 1308, gain international recognition, which is essentially the recognition of traditional brewing techniques and the traditional liquor culture in China.

Jinliufu, outstanding liquor from the golden brewing belt in the30°of northern latitude

Since the first bottle of liquor was introduced to the market in 1998, Jinliufu has always been committed to the development and production of liquor that delivers higher quality and better suits consumers. Jinliufu· Diwangjin is produced inQionglai, a place known as “hometown of beautiful liquor”. It is located in the golden brewing belt in the 30°of northern latitude -amid the cliff and valley in the eastern foot of the Hengduan Mountains. The local glacial mineral water is rich in potassium, strontium, manganese and other trace elements whose pH values are weakly alkaline, and it is soft water that is very suitable for the growth and reproduction of brewing microorganisms and brewing in cellars. At the same time, Jinliufu· Diwangjin is made from good-quality grain sourced from different parts of the country and guaranteed by more than 20 national brewers and well-known brewing consultants at home and abroad. It is backed up by 13 liquor companies and enriched by 7 types of flavored liquor from Jindong Group using a unique solid grain brewing process and old liquor formula.

The high quality of Jinliufu liquor products comes from strict requirements, and strict production processes keep creating high-quality products. “Jinliufu·Yitanhaojiu”is now exported to many countries and regions including Europe, the U.S., Japan and South Korea. At this Spirits Selection by Concours Mondialde Bruxelles, Jinliufu· Diwangjin was highly praised by judges and guests from all over the world, which proved that the elegant and fragrant tasteis able to meet diverse consumer demands. It is also important evidence that the consistent quality concept of Jinliufu over the past 21 years is highly recognized by an international competition and that “Jinliufu·Yitanhaojiu” has the inherent strength that makes it so popular among consumers since it was officially launched to the market in 2017.

OTU - the enviable gene of Guobao Lidu

Five years after “Lidu Sorghum 1955” and “55-degree Feitian Maotai” won the Grand Gold Award of Concours Mondialde Bruxelles in 2015, “Lidu Sorghum 1308” once again won this highest international honor. Lidu Liquor Co., Ltd. was the only company that won two Grand Gold Awards in the country! These unprecedented honors proved the excellent quality of Guobao Lidu. As an old saying in China goes, “Gold will glitter.”A dust-covered cellar dating back to the Yuan Dynasty, the ancestral temple of spirits, resumes its glory under the careful polishing of craftsmen at Guobao Lidu.

Lidu ancestral cellar is known as a “millennial cellar with vinasse formula that has a history of tends of thousands of years.” Dating back to the Yuan Dynasty, Lidu boasts of the longest history in the Chinese liquor circle and can be described as the the ancestral temple of spirits (Chinese ancient distillate spirits). Lidu’s craftsmen have passed down the unique brewing formula through eight hundred years. Having tested year by year, they came up with the best grain-water ratio and made good spirits after a long fermentation period and at least five years of storage in the essence of heaven and earth. The secret of this good quality is the mysterious “Operational Taxonomic Unit” (OTU). Lidu’s good quality is much attributed to the presence of more OTUs. Its 167 OTUs surviving from the Yuan Dynasty are far more than dozens found in Luzhou-flavor and Maotai-flavor spirits. The fragrance in Lidu’s spirits is the very product of complex compound changes and is unparalleled in the world. Lidu’s OTUs are obviously different from those in the other two genres. They are archaea enzymes that can survive in the ambient temperature environment. The workshop-style production environment in Lidu supports more human involvement and more systematic ecosystem.

The frequent international spirits awards won by Jindong Group are credited to its people’s pursuit of product quality and brewing skills passed down from generation to generation. Jindong Group owns 13 liquor companies that cover 7 liquor flavors, which secures its leading position in the liquor industry. Its has always treated brewing as a top priority and has laid a solid foundation for brewing through constant basic research. Bearing in mind the responsibility for consumers and the commitment to making good liquor, Jindong Group is deeply aware that a company that refuses to use genuine materials will be abandoned by consumers and delivers personalized, prestigious and influential products.