By September 27th, the third veteran liquor giving season under the theme of “The Great Country’s Backbone· Yitanhaojiu Just For Heroes” was nearing completion, and totally about 20,000 bottles of liquor were given as gifts.

This third gift giving season for veterans started on the Army Day on August 1. Yitanhaojiu once again focused on the heroes who supported “the great country’s backbone”. Silent and determined, they assumed the missions and responsibilities as Chinese military men in their post with sweat and blood.

Any soldiers, police officers and firefighters (in service, demobilized, transferred and retired) who have ever received meritorious honors were entitled to 2 bottles of “Jinliufu·Yittanhaojiu · Pottery Jar” worth RMB 538 for free.

The offer quickly became a hot spot on the first day, attracting more than 400 participants per hour. This veteran gift giving season was not only a continuation of a special IP activity that Yitanhaojiu has maintained for two years, spending more than RMB 50 million on free liquor gifts, but also a testimony of a private enterprise’s sincere tribute and heartfelt respect to military men expressed in the gifts of “more ancient liquor”.

Soldiers, police officers and firefighters who participated in the event also shared their stories with the sponsor, Yitanhaojiu, including Xie Zhixin, an air force soldier who had been engaged in airdrop rescue to the earthquake-stricken Wenchuan for three months; “a soldier couple” who are separated from each other in two places because they have to garrison the frontiers and sacrifice their family for the safety of the country; a grey-haired soldier who participated in the construction of railway in Tibet without fear of harsh conditions in the 1960s...

From the first season themed “Unfading Success, Yitanhaojiu Just for Veterans” in 2017, the second season that rolled out the benefit to cover all military men, to the third season themed “The Great Country’s Backbone· Yitanhaojiu Just For Heroes”, this consistent call for support the army and give preferential treatment to the families of the army men and martyrs attracted the attention of all walks of life and received a lot of praise. Over the past three years, Yitanhaojiu has been well-known among the military group and owns many military men as its fans. It also created several hot news in the industry for these initiatives.