From October 24 to 26, the 101s tChina Food and Drinks Fair was held in Tianjin Meijiang Convention and Exhibition Center. The upgraded “VATS Boutique Liquor Store”, a blockbuster of retail brand affiliated to VATS Store, the A-share listed liquor enterprise in China (stock code: 300755), showed up at the fair impressively. Persistent in craftsmanship quality and as a representative of “differentiated” quality aged liquor, Yitanhaojiu showed up like a shining star at the fair, together with liquor collections of seven flavors. They attracted a large number of interested merchants to seek for more information and widespread media attention.

Looking around at the two exhibition halls of VATS Store and Yitanhaojiu, one could find endless streams of visiting merchants. Some of them stopped to have a try, while others came for more information about product features and brand culture, etc. The staff responded to them patiently. Many merchants acclaimed the products and expressed strong willingness to build cooperation after they learned about the products.

VATS Liquor Store: Upgraded “VATS Boutique Liquor Store” Attracts Wide Attention from Intentional Franchisees

On the morning of October 24, Mr. Ji Tao, secretary of the Party Group and general manager of China Tobacco Hebei Industrial Co., Ltd., Mr. Wu Xiangdong, chairman of VATS Store, and President Peng Yuqing, Executive President Li Wei and Vice President Yang Qiang of VATS Store attended this fair and visited the exhibition hall of VATS Store to give instructions.

According to public data, VATS Store reported an operating income of RMB 961.0601 million in the third quarter of this year, up 48.31% over the same period of the previous year; the net profit attributable to shareholders of the listed company was RMB 90.1707 million, a YoY increase of 49.12%. Its overall performance maintained steady growth. This was inseparable from the intensified efforts to develop boutique liquor stores and the increased number of brand outlets of VATS Store. With its successful listing, VATS Store becomes more and more influential.“VATS Boutique Liquor Store”, a blockbuster of retail brand newly deployed by VATS Store, has been upgraded and showed at this fair with a new appearance impressively.

The upgraded version of VATS Boutique Liquor Store continues to adopt the business philosophy of “authenticity and quickness” and selects franchisees who are committed only to authentic and good liquor; in terms of business model, it has changed from a single store to the “new retail” mode that combines online with offline development. The current retail is featured by full network coverage and diversion to multiple platforms. At the same time, based on the big data + sharing economy model and relying on the independently developed O2O online sales platform, it provides consumers with new integrated convenient retail services such as ordering and distribution. These are successful upgrades in “branding, supply chain, and services”. The innovative business model and the new image attracted many consumers and intentional franchisees.

It is worth emphasizing that the booth was furnished in exactly the same way as physical VATS Boutique Liquor Stores to let visitors learn about the brand more vividly.

In addition, “Diaoyutai Boutique Liquor (Iron Cap)”, the recommended product of VATS Boutique Liquor Store, attracted many merchants as soon as it made the debut. This was the continuation of the bestseller strategy following “Lotus”, a popular product introduced by VATS Store at the Spring Food and Drinks Fair this year. Drawing on the big data about the habits and preferences of alcoholic consumers and relying on the long-term stable partnerships with upstream liquor enterprises, VATS Store integrates high-quality resources and develops differentiated products, which not only helps improve its market segments, but also meets diversified consumer needs. According to the staff at the fair, “This new ‘Diaoyutai Boutique Liquor (Iron Cap)’ is jointly developed by VATS Store and Guizhou Diaoyutai Distillery on an exclusive agency basis.”

Yitanhaojiu: Liquor Collections of Seven Flavors Hit the Market and Become Sought-after among Merchants and Visitors

After the limited editions of cultural and creative products like the Space Edition, the Aircraft Carrier Edition, the 56 Nationalities Edition, the Year of the Dog Edition, and the Edition in commemoration of the 40th anniversary of the reform and opening up stirred a spree among consumers as soon as they were launched, the liquor collections of seven flavors (Maotai flavor, Luzhou flavor, Maotai-Luzhou flavor, Fen flavor, Xifeng flavor, rice flavor, and Yuanjiao flavor (super flavor)) showing up together with Yitanhaojiu at this fair won the favor and became sought-after among the majority of visiting merchants due to their good appearance and high quality.

The debut of the liquor collections of seven flavors from Yitanhaojiu marks an ever improving product matrix, and a super bran can be expected in the liquor industry.  

According to an insider from Yitanhaojiu, the marketing of seven-flavor liquor products is the result of Yitanhaojiu’s important strategy to meet the new consumer experience under a diversified product model. It also furthers embodies the profound culture and strategic vision of Jindong Group and injects deeper brand connotation to aged liquor.

From the industry perspective, the marketing of new cultural and creative products introduced by Yitanhaojiu can not only keep the brand and products fresh, but also avoid causing impact to the release of basic single products. Moreover, such collections defined as reserved, rare, cultural and creative products will further enhance the brand value of Yitanhaojiu. How to create a brand with individuality and connotation that allows for the needs of mass consumers is always a question pondered in the liquor industry. Yitanhaojiu is blowing a new horn in the market.

VATS Store and Yitanhaojiu will surely bring a new round of wealth opportunities to partners at this Autumn Food and Drinks Fair.