On November 21, it was learned from the Trademark Office of the National Intellectual Property Administration that the graphic-text trademark of “Jinliufu Yitanhaojiu” designed by Jinliufu was successfully registered under the “Approved Goods/Service Items for Use (International Classification: 33)” for a validity period from October 14, 2019 to October 13, 2029. This represents a solid and powerful defense to protect Jinliufu · Yantanhaojiu.

“Jinliufu · Yantanhaojiu” is a super product under the brand of Jinliufu created by Jindong Group. Since it was introduced to the market in 2017, “Yantanhaojiu” made a strong presence in the liquor market with its precise positioning as a “liquor product of high quality and reasonable price”, simple packaging and unique pottery jar design. It keeps pace with other well-known brands and has conquered the tongues of liquor lovers and savvy fans with its “unique” traditional taste. That’s why it is widely praised and appreciated.

While gaining recognition in the market and among consumers, “Yantanhaojiu” has also been imitated by some manufacturers. In the absence of exclusive trademark rights protection, counterfeiting and infringement once ran rampant. The successful registration of the graphic-text trademark of “Jinliufu Yitanhaojiu” provides a better guarantee for the implementation of its brand strategies in the future.