On the evening of June 9, the opening banquet for the strategic partnership between VATS Liquor Store and Pernod Ricard, a world-renowned spirits group, was successfully held at Waldorf Astoria in Xiamen. The two parties reached a strategic consensus on jointly serving high-end beverage consumers in China. The next step of the partnership will be focusing on the key spirits markets in China and carrying out in-depth cooperation in the marketing of high-end products like Martell and Glenlivet.

Pernod Ricard is a top wine producer and seller in the world that is committed to sustainable growth through a combination of international brands and high-end marketing strategies, and its products are sold in more than 160 countries. In China, Pernod Ricard is a leader among international imported spirits groups. Its major spirits brands such as Chivas, Martell, and Royal Salute have become classic representatives in the Chinese imported spirits market since they entered the Chinese market years ago. This strong alliance between Pernod Ricard and VATS Liquor Store will better meet the diverse needs of Chinese consumers for world-famous wines.

Dandy Hung, Vice President of Sales of Pernod Ricard China, and Albert GOH, Vice President of Sales of Eastern China, together with Li Wei, Chief Executive of Operation and CEO, and Zhao Pengfei, Director of Wine Division of VATS Liquor Store, attended the ceremony.