On December 10, Anhui Linshui Liquor praised as the “No. 1 Cave for Liquor Preservation of China” ushered in the annual cultural festival for cave preservation liquor. New friends and old friends came and tasted the mellowness of 13-year continuous cave preservation beautiful liquor and felt the poise and charm of craftsmanship through years in the 8th cultural festival for cave preservation liquor of Linshui Yuquan. On the same day, the cornerstone laying ceremony of tour and sightseeing base of cave preservation of Linshui Yuquan was held, marking the improvement of “immersive cultural experience” of Linshui Liquor once again.

In 2008, Linshui Liquor took the lead to start the cave preservation in Anhui, and seized the preemptive opportunities. “Mixed flavor” is not sole, but “mixed flavor + cave preservation” is the “sole” of Linshui. With time for space, the cave preservation brings about the time value for Linshui Liquor and the rise based on its accumulated strength in the market.

In 2014, Linshui Liquor held the first cultural festival for cave preservation liquor, which attracted about 400 consumers to the site for jar sealing. In recent years, as the regional expansion of Linshui Liquor constantly accelerates, there are more than 10,000 guests for jar sealing on site. Among 10 consumers who buy the jar sealing liquor of cave preservation in Anhui Province, 8 consumers will choose Linshui liquor, which means that Linshui Liquor is No. 1 in Anhui Province in terms of individual consumer business of jar sealing of cave preservation after it sticks to the cave preservation.

For 13 years, Linshui Liquor has created the 6km cave preservation base in Dabie Mountain, achieved the rolling storage of 10,000t cave preservation liquor and becomes No. 1 liquor enterprise in terms of storage volume of liquor cave preservation in East China. The Liquor Preservation Cave in the Dabie Mountain of Linshui Yuquan has been certified by Shanghai China Records Headquarters as the “No. 1 Cave for Liquor Preservation of China”.

With the cave preservation as the principal line, quality as the foundation and culture as the extension, the cave preservation cultural symbol of Linshui Liquor has taken shape, and the high grade shown by the brand further enables the dealers to some extent.

The good product is the cornerstone. However, to continuously provide the surprising services and constantly improve the brand value can really enter the heart of the consumers.

At the site of the 8th cultural festival for cave preservation liquor this year, the cornerstone laying ceremony of tour and sightseeing base of cave preservation of Linshui Yuquan was officially launched. It is reported that a homestay building and several supporting infrastructures will be newly constructed in the tour and sightseeing base project of cave preservation of Linshui Yuquan. In the future, the base will be built into the project integrating leisure, tour and sightseeing and catering and accommodation, so as to drive and radiate the tourist attractions in the surrounding regions. This not only means that the cave preservation chateau in the Dabie Mountain of Linshui Yuquan will be re-upgraded, but also represents Linshui Liquor stepping onto a new stage in the consumer experience.