More than 500,000 reads and 34,000 reposts, this is the transcript of the short video A Guide for Chairman to Return Hometown in Spring Festival released by Linshui Enterprise Video Account on January 28.

On the very day the short video was released, there were more than 500 messages and more than 30,000 reposts from WeChat Moments. The integration of “up to the cloud and down to the earth” by Linshui Yuquan has produced accurate reach over a broad spectrum of communication coverage.

Actually, this is merely a phenomenon. Those who are familiar with Linshui will remark, “This is Linshui,” while for those who are unfamiliar with Linshui, this video serves as a start to getting familiar with Linshui.

Taking the special marketing opportunity of the Chinese New Year reunion, Linshui is truly conveying the essence and connotation of traditional culture in its own unique style, without the use of flashy special effects, clips, grand scenery, or celebrities in the short video. Instead, it is “straight to the heart.”

“Positioning Hui-style humanistic liquor, making high-quality good liquor with cave collection and mixed aroma” are the distinctive features of Linshui brand - “humanistic” and “cave collection” create a clear barrier—like a moat—between Hui-style liquor and other brands, exhibiting more notable qualities; “Hui-style” and “mixed aroma” enable Linshui to move from the Anhui region to the national market, which is the unique and millennia-old legacy of Hui-style culture, harmony in diversity, and complete compatibility.

Taking Linshui as an example, at its yearly fan festival and cave collection cultural festival, Linshui successfully incorporates culture into its consumption scenes by methodically implementing immersion experiences centered on the seven refined tastes of literati and gentlemen. The homestay project, which was launched last year in the Dabie Mountain cave collection cellar, is an infinite temporal and spatial extension of the consumption experience.

Due to this, Linshui Yuquan has progressively developed into a typical brand of medium- and high-end Hui-style liquor as well as a representative brand of the brand-new category of mixed-aroma Chinese cave collection liquor.