Recently, Vats Liquor Store was awarded the honorary title of “National Quality and Integrity Benchmark Enterprise” in the 2022 National Quality Month campaign, which was jointly carried out by 21 departments, including the State Administration for Market Regulation.

The theme of the 2022 National Quality Month is “Fostering Quality Revolution and Innovation, and Promoting the Construction of Quality China”, which is highly compatible with Vats Liquor Store’s series of initiatives relating to product authenticity and integrity management over the years. As a leading liquor distributor, Vats Liquor Store has consistently insisted on authenticity as its cornerstone and has made it the corporate mission to enable consumers to trustingly acquire and sip authentic liquors. Vats Liquor Store has established a product authenticity system to make sure that all alcoholic drinks in the channel are authentic. This system combines source control, information technology management, and consumer oversight.

Over the years, Vats Liquor Store has created a unique product credit system based on quality and integrity, which has gained widespread consumer and market recognition, built a positive brand reputation, significantly increased the stickiness to upstream and downstream industries, and laid the groundwork for the company to develop a consumption ecosystem for premium alcoholic drinks.