The 4^th Autumn Liquor Production Festival of Linshui Yuquan · Cave Collection Liquor took place on September 23, the autumn equinox, the same day as the 5th Chinese Farmers’ Harvest Festival kicked off. The autumn season marks the beginning of autumn liquor production, and the Lingshui staff held a festival to mark the occasion. Using grain as the subject and emotion as the medium for interaction, they truthfully recreated the process from the autumn harvest to the autumn liquor production and displayed the craftsmanship of producing liquors in autumn in keeping with the season.

Good grain produces good liquor, and good liquor honors the harvest.

One grain of corn is sown in the spring, and ten thousand more are harvested in the autumn. Huoqiu is located on the south bank of the Huaihe River’s middle reaches, falling in a warm temperate semi-humid temperature zone, and has been known as a land of bountiful fish and rice since ancient times. Based on the natural endowment in Huoqiu, Linshui liquor has been well-known since ancient times, with the Ten Mile Liquors Township emerging in the Tang Dynasty, showing up in the Ming Dynasty, flourishing in the Qing Dynasty, and gaining popularity in the contemporary day, stretching over a thousand years. Generations of Linshui liquor producers have always followed the liquor wisdom passed down through generations, beginning from the source, selecting good grain with heart and soul, and producing fine liquors with good grain. This is where the sorghum fragrance, wheat richness, and rice clarity have been most fully developed, giving Linshui Yuquan liquor its distinctive aroma.

With an autumn liquor production festival, Linshui Liquor Industry pays tribute to the harvest festival, putting into effect the idea that “good liquor honors the harvest”. Linshui Liquor Industry’s original intention of respecting natural liquor production was on full display during the homage to nature, rivers, and grains. The opening of the cellar, mixing of the grains, and loading of grains onto the steamer all revealed the craftsmanship of the Linshui staff in their inheritance of ancient techniques.

Experiencing the fun of farming and bringing back the lost memories

Linshui Liquor Industry employed a two-way interactive mode of “autumn harvest interaction + liquor production interaction” in this autumn liquor production festival to enable guests to rediscover the vanishing recollections of traditional farming civilization. In the harvesting of rice, fishing and shrimps, they could find a true sense of joy; in the fun games like “Grain Elimination”, “Corn Stacking Tower”, “Blindfolded Grain Recognition”, “Bamboo Gauge Grain Measuring” and “Straw Plaited Jumping Rope”, they could get a sense of belonging to nature, precisely as the poem goes “In the vacant rooms, there is ease and quiet”.

It is important to note that Linshui Liquor Industry did not set up any main stage this time, and there were no leaders giving lengthy speeches on stage to promote the event. In the four attractions of “underground liquor cellar, Lianquan well, cellars of Ming and Qing dynasties, and winding paths”, and in the allusions such as Yuchi’s Toast and Yu Jie’s Rescue, the guests were impressed by the excellent quality and cultural heritage of Linshui Yuquan liquors.

To guarantee that every consumer has a pleasant on-site experience, the autumn liquor production festival continues to use the consumer reservation system and is organized into time slots and batches, with distributors and consumers from different regions participating at different times. In Linshui, the autumn liquor production festival has evolved into a “week of cultural tourism.”

Following the wisdom of seasons, and discovering the craftsmanship in a cup of good liquor

Autumn liquor production adheres to the wisdom of seasons: sowing in spring, growing in summer, harvesting in autumn, and storing in winter, representing the awakening of the spirits of the seasons and producing the best liquors of the year. The first round of liquor, also referred to as “first-row liquor” in the industry, is procured after the distillery overhaul and the cellar is opened for the first time. It is of the highest quality throughout the year and is a limited supply for the distillery.

The first-row autumn-produced liquors and a “Linshui Yuquan · Boutique Blue Label” discount buy activity were also made available at the event by Linshui Liquor Industry. In the subscription area, many distributors and consumers were lining up to make payments, and the limited-edition “Linshui Yuquan · Boutique Blue Label” priced at RMB588 per bottle became the subject of competition.