On October 29, the “Launch Event of Yushuqian Jiuhai 1812 and the 1st Yushuqian Fans Festival”, which was sponsored by Yushuqian Liquor Industry and organized by Jilin branch of Particle News, was successfully held in Yushu City. More than 360 representatives from political and commercial circles, financial circles, media circles, industry elites, experts and scholars, distributors, and Yushuqian fans were invited to attend, taste the liquor, and discuss the future together. The entire event was livestreamed by the Jilin branch of Particle News, and viewed by over 2.54 million netizens.

At the launch event, Gao Jun, the chief taste master of China Alcoholic Drinks Industry Association, read out the tasting results on behalf of the liquor tasting expert group: “Yushuqian Jiuhai 1812” is slightly yellow and transparent, with an outstanding vintage aroma; the liquor has a distinctive “Jiuhai aroma”, which is a blend of beauty pine aroma, vintage liquor aroma, and honey sweet aroma; the taste is mellow, elegant, sweet, delicate and rich, and finishes with a long and refreshing aftertaste, typical of this product. A total of 4,000 bottles were made available for purchase, each of which was individually coded and unique.

In addition, Yushuqian Liquor Industry hosted a Luming Banquet and invited representatives who had made remarkable contributions to the economic development of Yushu City. Guests tasted the Luming Banquet prepared by Han Guangxu, the 5th-generation inheritor of Jilin Cuisine, an intangible cultural heritage of Jilin, and Zhang Yanfeng, a national senior culinary technician, and sampled “Yushuqian Jiuhai 1812”. To thank consumers and Yushuqian fans for their support, Yushuqian Liquor Industry also provided gift liquors worth a total of more than RMB 2.3 million.