On December 9, Chairman Wu Xiangdong visited Sichuan Qionglai Jinliufu Yagu Ecological Liquor-making Co., Ltd. for investigation and research, where he held a research symposium with the middle and senior-level (inclusive) above management cadres of Jinliufu Liquor Industry.

Following his tour of the automated packaging production workshop and the distillery grounds, Wu Xiangdong stressed that creating a superior ecological environment is a fundamental requirement for producing high-quality liquor. He also highlighted the importance of protecting the firefly habitat and the Yagu liquor-making ecosystem, which he described as Jinliufu’s mission. When Wu Xiangdong arrived at the distilling workshop, he had a friendly conversation with the workers there, inquiring about their work and sampling the newly produced raw liquor, which he found to be delicate and fragrant. He particularly commended the innovation demonstrated by the scientific research team and the craftsmanship of the distilling workers. He emphasized the need to strictly adhere to quality standards and continuously innovate in order to establish a unique and stable delicate and fragrant aroma.

Following his investigation and research, Wu Xiangdong listened to a work report on production, R&D, and marketing at Jinliufu Liquor Industry’s Wolong Park. He provided important guidance for the company’s next-stage development and emphasized the following points: Firstly, product quality is paramount and should be the core focus of development. The “Jinliufu Instant Rapport” should be a key target of product optimization and refinement, with a focus on optimizing fragrance and taste to create a memorable product experience. Secondly, marketing efforts must be tailored to specific target groups.

Wu Xiangdong emphasized the fierce competition in the liquor industry and the importance of expanding markets and building a strong brand over the long term. He urged everyone to be mindful of the challenges ahead and work together diligently to make Jinliufu a household name and everyday drinkable liquor for the general public.