On February 27, VATS Liquor Store held its 2023 Marketing Work Conference in Liling, Hunan, aiming to comprehensively outline key strategic initiatives for 2023. The conference was attended by 110 participants, including Wu Xiangdong, Chairman of Jindong Investment Group and VATS Liquor Store, Li Wei, President of VATS Liquor Store, and management personnel from different levels.

Chairman Wu Xiangdong addressed the conference with a speech titled “New Perspectives of VATS”. He highlighted that the liquor industry will advance through “three eras”: the era of prestigious liquors, the era of aged liquors, and the era of premium liquors. VATS Liquor Store must take on the responsibility of leading the domestic liquor distribution industry, dedicating itself to high-end, premium liquors. By aligning with like-minded partners, the company aims to foster shared growth and reach new heights of excellence.

Li Wei noted in his address that with the fundamental shifts in China’s COVID-19 control policies in 2023, consumer demand is rebounding, and the market is revitalizing. VATS Liquor Store now stands once again at a fresh starting point for rapid growth. The VATS personnel will carry forward their iron-willed spirit, seize new opportunities and fulfill their mission. Anchoring their efforts on strategic goals, they will work to comprehensively elevate operational and management standards to ensure the successful attainment of the yearly operational and management goals.

During the conference, a flag-presentation and oath-taking ceremony was held for the VATS Iron Army. All major marketing zones and business departments signed their commitment pledges, accepted their battle flags, and rallied with resounding calls to action. The atmosphere was charged with high spirits as everyone expressed their determination to go all out in the new year, pursuing new goals with renewed confidence and reaching for even higher peaks.