During the Forum on Building up China’s Cultural Strength 2024 hosted by the Publicity Department of the CPC Central Committee on May 23, Guangming Daily and Economic Daily jointly released the “Top 30 National Growing Cultural Enterprises 2024”. Charming Xiangxi (Charming Cultural Tourism Development Co., Ltd.) from Zhangjiajie was listed as the only representative from Hunan Province.

It is reported that the enterprises selected for the “Top 30 National Growing Cultural Enterprises” are cultural enterprises that can exemplify the positive trend of rapid and healthy growth in new formats and models in the cultural sector, along with ongoing innovative achievements in cultural technology.

Charming Xiangxi in Zhangjiajie is funded by Jindong Group and produced by Charming Cultural Tourism Development Co., Ltd. Over its 24 years of operation, it has been recognized with numerous honors, including “National Cultural Industry Demonstration Base”, “National Key Recommendation Project for Cultural Tourism”, “Top 30 National Cultural Brands”, and “Box Office Champion of Independent Theater Dramas of Chinese Tourism Performance”. The original ethnic program Chasing Love made its debut at the CMG New Year’s Gala and has been invited to engage in cultural exchanges overseas five times. Through its cultural soft power, Zhangjiajie has significantly elevated its popularity and reputation on both domestic and international stages.