Jindong Investment Group Co., Ltd. (hereinafter referred to as “Jindong Group”), originally known as “Jinliufu Enterprise” and “Huaze Group”, was founded in 1996 and officially rebranded as “Jindong Group” in October 2016. After over two decades of development, it has developed a business model of “Industry + Investment”. Today, Jindong Group has a workforce of nearly 25,000 and total assets exceeding RMB 30 billion. Jindong Group comprises three sectors: ZJLD Group, VATS Liquor Store, and Jindong Investment. Its founder and chairman, Mr. Wu Xiangdong, is a representative of the 12^th National People’s Congress and has dedicated 27 years to the development of the baijiu industry.

For over two decades, Jindong Group has upheld a business philosophy of integrity and innovation, achieving steady growth and expansion along the way. With the collective efforts of its employees and the invaluable backing of over 10,000 upstream and downstream partners, Jindong Group has secured its place among China’s Top 500 Private Enterprises.
In the future, Jindong Group remains committed to its “Industry + Investment” development strategy, aiming to deliver more premium products and services to consumers, drive investments in the new economy, and generate more value for society.