No. 0001 Commemoration Liquor was Stored up by Jilin Provincial Museum and the RMB 50,000 Obtained by Selling No. 1812 Commemoration Liquor at Auction will be Donated to the Top 10 News Figures “Touching Jilin”

In total 1812 jars of Yushuqian Cellared Commemoration Liquor of limited edition brewed by using the cellar mud of 1812 came into the market. Among them, No.0001 Commemoration Liquor was stored up by Jilin Provincial Museum and the RMB 50,000 obtained by selling no.1812 commemoration liquor at auction will be donated to the Top 10 News Figures “Touching Jilin”.

On December 9, Yushuqian Distillery held the “Key Customers Thanks Meeting and Release Conference of 200 Anniversary Cellared Commemoration Liquor”. In total 400 persons including the famous liquor expert Gao Yueming, President Zhao Ruijun of Jilin Provincial Museum, Deputy Chairman Li Yongqing of China Liquor Association, Chairman Yang Rundong of Jilin Provincial Brewing Association, member of the Standing Committee of Yushu Municipal Party Committee and Executive Deputy Mayor Gao Zhonghui, Chairman Tang Xiangyang of Yushuqian Distillery, General Manager Xu Jialong of Yushuqian Distillery, General Manager Chen Wei of the Sales Company as well as key customers attended the conference for the celebration.

Gao Yueming: Cellared Commemoration Liquor Attained the Level of High-end Liquor

In the release conference, the No. 0001 Commemoration Liquor signed and sealed by 12 industrial experts and leaders including the famous liquor expert Gao Yueming, President Zhao Ruijun of Jinlin Provincial Museum became the only liquor exhibit collected by Jinlin Provincial Museum till now.

On the day before the conference, the National Liquor Judge Panel member Gao Yueming and Li Yongqing together with 6 national liquor judges of Jilin and Heilongjiang Province carried out sensory index examination on the newly-developed cellared commemoration liquor of Yushuqian Distillery. According to the conclusion, the liquor was transparent in color with strong, elegant and harmonious fragrance together with smooth taste. Its aftertaste was clear and lasting and there is elegant and lasting fragrance remaining on the glass, attaining the quality level of high-end liquor.

The Leading Liquor Authority Mr. Gao Yueming who was over 80 years old indicated in the conference that the Cellared Commemoration Liquor could be comparable with “Guojiao 1573” and “Shuijingfang”.

The 1812 jars of Commemoration Liquor was brewed with the cellar pool and cellar mud of 200 years and the original liquor of 50 years stored in the 100-Year Liquor Sea, each of which had the unique collecting certificate with the signature of Mr. Gao Yueming. The Cellared Commemoration Liquor with the retail price of RMB 5999 per jar was sought after and 960 jars were ordered on the scene.

Auctioned off No. 1812 Cellared Commemoration Liquor and Donated the Income to the Top 10 Figures “Touching Jilin”

The climax of the conference is the auction of No.1812 Cellared Commemoration Liquor. After intense bidding, No. 1812 Cellared Commemoration Liquor was bought at the price of RMB 50,000 by the Chairman Cheng Cheng of Lanlv Distillery Co., Ltd. of Jilin Province. All the money gained by the auction would be donated to the Top 10 News Figures “Touching Jilin”.

Tang Xiangyang indicated that it was the tenth appraisal of Top 10 News Figures “Touching Jilin” this year, which was a high-end activity fitting the high-end orientation of Yushuqian Brand; as an enterprise with a shoulder of social responsibility, Yushuqian always adhered to high social responsibility and public welfare, which was the key to achieve an excellent brand. Hereafter, Yushuqian Distillery would continuously support and pay attention to the public benefit activities of this category.

The guests present also visited the new factory area of Yushuqian Distillery- the branch brewing factory, packaging center and the culture museum of the First Experiential Liquor Manor in North China. The construction of the new factory area started on July 26 of 2011 and lasted for 17 months with a total investment of RMB 590 million, covering an area of 320mu. The “No.1 Club of Yushuqian” under construction was the key content of the project. At present, the brewing workshop and packaging center of the new factory started to enter the trial production.