On October 21st, Wubi Health Liquor Co., Ltd., a branch of Jindong Group, launched a new product named “Wubixiaozi · Healthy Drink” n the ancient town of Tongguanyao, Wangcheng, Changsha. With a unique taste and positioning, this new product offered the new flavor of healthy drink and was sought after by clients at the 2018 China Food and Drinks Fair in the Fall.

Wubixiaozi rose to the new market notch of healthy small drinks. Yang Wuyong, general manager of Wubi Health Liquor Co., Ltd., said that Wubixiaozi is a product designed to cater to new consumer groups and is expected to take up a share in the big health market. In order to make this drink, the company hired a team of national wine masters that spent three years testing hundreds of health drink formulas and visiting Japanese sake companies most famous formaking drinks with rice until they finally prepared this premium rice-flavour liquor with premium rice sourced from Guangdong and spring water. Selected ginseng from the Changbai Mountain, as well as compatible high-quality red dates, longan and goji berries, is the main material of this drink, which is seasoned with honey for the purpose of well-being. In terms of taste and alcoholic content, it has a mid-to-low degree of 42 degrees that makes most people feel comfortable.

In order for mature and efficient promotion and operation of this product, it has been put into trial sales in some markets since the end of last year. After more than half a year of exploration and development, good sales trends have been observed in some of the markets, with favorable responses from consumers. A consumer group for this product is gradually forming.