On November 12, a “Fortune Liquor Tower” formed by rare distillate made its debut at Modern Capital Shopping Plaza in Zenyi, marking the opening of a national tour.

The “Fortune Liquor Tower”, 9.9m high, was one of the tallest liquor towers in the world of wine; the tower was formed by 1999 jars of 2009 sealed rare distillate stacking over each other. The all-red tower looked magnificent and elegant. Zunyi was the first stop for the “National Tour of Fortune Liquor Tower” and would be followed by different cities.“National Tour of Fortune Liquor Tower” is part of the people-benefit project of rare distillate and the best wishes to consumers. In May this year, the people-benefit project of rare distillate was launched and rewarded 2009 sealed rare distillate worth RMB billion of to consumers.

At the tour, consumers could receive a voucher worth RMB100 for a jar of 2009 sealed rare distillate (3L) worth RMB2880 at the price of RMB720; if they scanned the Wechat code of the rare distillate, they would not only get a bottle of liquor (100 ml) for free, but also participate in a Wechat game to compete for a reward of iPhone6. Many other promotions were also launched in the tour for benefits of consumers.

During the event, consumers participated in the activities with great enthusiasm; there were long queues for the liquor rewards by scanning the Wechat code and for the vouchers; by the tasting booth, many tasters replied with a thumb-up gesture after they tasted the product; the great promotional effort aroused the enthusiasm of the consumers to purchase and many of them left with boxes of rare distillate. One consumer generously bought 15 jars of 2009 rare distillate.

It is reported that the “National Tour of Fortune Liquor Tower” will visit Guiyang mid-December.