From October 12 to 15, the 91th China Food and Drinks Fair was held at Chongqing International Expo Center. VATS Group, “the aircraft carrier in the wine industry”, hit the fair with all of the brands under its umbrella. Tong Dawei, endorser of the rare distillate product, and Wang Baoqiang, endorser of Jinliufu, joined in the event. The brand video that they featured was played repeatedly, causing a stir at the fair. The sealed rare distillate which had won popularity at Guizhou International Alcoholic Beverages Expo conquered all the visitors during its debut at the China Food and Drinks Fair, becoming the most noteworthy and most well-received super product. It was acknowledged as a “best-seller” by the media and consumers. VATS Group stunned the visitors with eight highlights at this fair.

Highlight 1: Appearance of the Stars Tong Dawei and Wang Baoqiang

VATS Group has always attached great importance to the cultivation and building of brand image and invested heavily in inviting famous starts as endorsers for the brands under the umbrella of the group. Tong Dawei is now the endorser of the rare distillate product while Wang Baoqiang is the endorser of Soft Jinliufu. Both of the two stars are young, vigorous, and close to fans. The video of the two endorsers was played at the fair and deeply attracted the visitors who were present.

Highlight 2: An Eye-catching Wine Tower

The wine tower built by the group looked like a pyramid and became the most refreshing work at the exhibition since the start of the fair. With a height of 3.5m, the tower was made up of 300 jars of red rare distillate. The jar opening was designed as a lotus shape to indicate good fortune. The round sky and the square jar body together reflected a prosperous sight. The delicate and elegant quality was reflected in every detail of the tower.

Highlight 3: Free Gifts of Ten Thousand Rare Distillate

During the fair, 10,000 bottles of rare distillate named “Cellar Stored Distillate 2009” that came in 100Ml were provided to reward the consumers. Any consumer could scan the QR code on the official Wechat of VATS to get a bottle of 100mL “Cellar Stored Distillate 2009” for free. The consumers came to claim the rewards were in endless streams, making it the largest and most popular wine rewarding event at the fair over the past decade.

Highlight 4: Endorsement of International Super Modals Showing the Beauty of Wine

VATS Group invited four international models to show its dominant products at the fair for the first time. Domestic and foreign models showed the series products of VATS vividly in an all round manner to help more consumers better understand those products. The models were dressed up to “endorse” the VATS products and demonstrate the beauty of the wine, attracting many consumers.

Highlight 5: Three Gifts to Reward Consumers

During the fair, consumers who bought any star product on site would receive three kinds of gifts from the company: buying a bottle of “Five-year Rare Distillate” would exchange a bottle of 100mL mini wine for free; buying a bottle of “Cellar Stored Distillate 2009” would also exchange a bottle of 100mL mini wine for free; an entire box of “Boutique Rare Distillate” was sold only RMB 150 at the fair, compared with the original price of RMB 228.

Highlight 6: Vouchers Worth RMB 1 Million for Sealed Rare Distillate

At the fair, the company distributed 10,000 vouchers, each worth RMB 100, for sealed rare distillate products as rewards for consumers. Consumers could buy sealed rare distillate products at the fair by showing the number on their voucher to deduct RMB 100 for each jar they bought; the same discount also available if the consumer chose to order by calling the hotline 400-020-2009 and providing the number on the voucher.

Highlight 7: Opening of QR Code at the Official Wechat

At this fair, the Wechat QR code for the brands of VATS Group was shown on KT boards. Consumers could fully understand detailed information of the brand units and introductions to the dominant products simply by scanning the code with their cell phone.

Highlight 8: Simple but Gorgeous Open Exhibition Hall

VATS Group made full use of the limited space to design the 170-m2 exhibition hall into an open platform for the consumers to view all the exhibited brands of VATS clearly. The exhibition hall was modern, simple, gorgeous, and convenient for communication.