News On September 4, Alan Griffith, a Master of Wine in the world, showed up in “Happy Shopping”, a program of Hunan TV, to offer consumers instructions on how to select wine for the fall season.

Allen Griffith is one of the top 312 Masters of Wine in the world. He was once the sommelier of the British Royalty. He has traveled to more than 1,000 wineries around the globe and has tasted more than 40,000 types of wine. Of them, he nodded to only 2%. Allen Griffith, who is now the chief Master of Wine in VATS Liquor Store, is committed to introducing delicate wine to Chinese consumers.

In the show, Allen Griffith explained knowledge of wine and focused on introducing the product of Chateau Cantemerle, Dogue de Bordeaux, France, the product from Piqueras Winery, Spain, and the white wine product of Alsace Fleischer, France. Allen won the trust of consumers. According to incomplete statistics, the wine selected by Allen in the “Happy Shopping” show was sold in nearly ten thousand bottles.

After watching the show, liquor reporters commented, “The coming of Allen Griffith meet the consumer demand to buy better wine with less money. If you need a bottle of Lafite, save your money or make friends with Wang Sicong (son of the richest man in China). If you want to make wine part of your daily life, you need Allen. Allen Griffith is the benefit that “Happy Shopping” and VATS Liquor Store provide for consumers.”