The 4th China (Guizhou) International Liquor Fair was opened at 15:00 on September 9 and closed on September 12 in Guiyang International Exhibition Center with an exhibition period of 4 days. As host, Zhenjiu brand appeared for the 4th time. Chairman Wu Xiangdong in person appeared in Zhenjiu Showroom in the fair and unveiled “Luck Tower” which was sealed jars of Zhenjiu. It was so amazing to every one there and attracted high attention from visitors and media friends.

"By the end of August, the sales volume of Zhenjiu is increased by 100% as compared with last year in the same period, its capacity has reached 4,500 tons. There are various reasons for good performance of Zhenjiu this year, Zhenjiu has genes of famous liquor and good quality, besides, the foundation work in Guizhou Province is further reinforced this year, especially sealed jars of Zhenjiu are launched, this kind of product is predicted to be sold over 100,000 bottles next year." This good news was announced by Wu Xiangdong who is NPC member and chairman of Vats Group and Vats Liquor Store at the 4th China (Guizhou) International Liquor Fair (hereinafter referred to as “the Liquor Fair”).

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"Luck Tower" amazing Liquor Fair

The 4th China (Guizhou) International Liquor Fair was opened at 15:00 on September 9 and closed on September 12 in Guiyang International Exhibition Center with an exhibition period of 4 days.  Chairman Wu Xiangdong in person appeared in Zhenjiu Showroom in the fair and unveiled “Luck Tower” which was sealed jars of Zhenjiu. It was so amazing to every one there and attracted high attention from visitors and media friends.

 On the site of “Luck Tower” unveiling ceremony, both Chinese and foreign models wearing formal dress and swimsuits respectively display a number of products of Zhenjiu, which attracted many people into taking photos. No. 3 Pavilion A3-4 which is Zhenjiu showroom seemed to become the most popular in the whole Pavilion.

When chairman Wu Xiangdong unveiled “Luck Tower” at 15:45 pm, he was surrounded by a sea of fans. Chairman Wu Xiangdong opened one sealed jard of Zhenjiu and poured it into two cups, said: “Good liquor is for friends of Guizhou, hope you have good luck and reach the peak of perfection!" It stirred thunderous applauses.

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Story of Zhenjiu

 After the unveiling ceremony was over, the chairman Wu Xiangdong told the story of Zhenjiu to its fans on site. “Zhenjiu's creation of three only titles in distilled spirit industry” was praised highly by audience: the only state-level key scientific research project in distilled spirit industry, the only good-quality moutai-flavor liquor brewed by Moutai technician in the place rather than Moutai, and the only distilled spirit named by the Communist Party and state leaders.

The chairman Wu Xiangdong especially mentioned “Zunyi Microclimate”.  Meteorologically there is a “Zunyi Microclimate”. In summer it has a light rain nearly every evening in Zunyi. It is a must to control the temperature when brewing good liquor. Different from luzhoua-flavor liquor whose production is suspended in August and September, the best period for producing high-quality moutai-flavor liquor is July-September. In the whole moutai-flavor system, the average temperature in the place where Moutai Distillery is located is 5-8℃ higher than that of Zhenjiu Distillery. In the place where moutai-flavor liquor is brewed, only the place where Zhenjiu Distillery has the lowest temperature and highest humidity. “Zunyi Microclimate” brings Zhenjiu unique quality as high-quality moutai-flavor liquor and makes it different.

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20,000 sealed Jars of Zhenjiu were sold

Zhenjiu's genes as famous liquor are pursued by consumers. The chairman Wu Xiangdong expressed, since Vats Group acquired Zhenjiu, after working hard for more than 5 years, Zhenjiu has reached the level as first-class moutai-flavor liquor. In that year Zhenjiu was born to fulfill the long-cherished wish of the chairman Mao Zedong and the premier Zhou Enlai "To Make More People Drink Moutai -flavor Liquor". Today Zhenjiu has gained considerable development, we are more willing to stick to such concept and fufill this mission, to make every family drink a good bottle of moutai-flavor liquor though the project of Zhenjiu benefiting people. In the past 5 years Zhenjiu constantly stressed quality and scale. Currently the scale of top-quality moutai-flavor Zhenjiu has ranked at the list of 4 top nationwide, and Zhenjiu's capacity has reached 4,500 tons and the liquor in pottery jars stored in spirit room also totals 10,000 tons.

It is a good year for Zhenjiu this year, especially after the Zhenjiu People Benefiting Project was launched this year, since the 3-liter sealed jard of Zhenjiu was sold globally on July 1, 10,000 jars had been sold out within one week. By the end of August, 20,000 sealed jars of Zhenjiu had been sold out.

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 4,000 bottles of Zhenjiu were given for free on that day

To repay the consumers who provide constant support and pay attention to Zhenjiu, in the liquor fair Zhenjiu launched “Five Happiness Coming Together, Drunken in Liquor Fair” which is the biggest promotional activity in the history of Zhenjiu. Its gifts such as “Ten thousand 0.1-kilo small bottles of Zhenjiu given to consumers for free” and free cash coupon of RMB 100 for getting sealed jars of Zhenjiu attracted countless fans. From its opening at 15:30 to closing time on the first day of the fair, four thousand 0.2-kilo bottles of Zhenjiu for free on site.