On the afternoon of March 26, VATS Liquor and Constellation Brands (NYSE: STZ &STZ.B, the world leading high end wine company, held a pressure conference in Chengdu, announcing the long-term strategic cooperation relation between the two sides, aiming at jointly developing the business held in China by Robert Mondavi, the brand enjoying No. 1 sales. Liu Jie, vice-governor of Sichuan Province, delivered his warm congratulations. Officials from U.S. consulates in China, Chinese commercial officials of California Wine Institute, Wu Xiangdong, Chairman of VATS Group and VAST Liquor, and the general manager and director of VATS Liquor also presented their congratulations. 200 distinguished guests, including JAY WRIGHT, the president of liquor and wine sector of Constellation Group, attended this press conference. Term of the strategic agreement between VASTS Liquor and Constellation Brands lasts decades of years. After agreement nailed down, market share of Robert Mondavi, the crown brand of Constellation Brands will gradually grow by virtue of VATS Liquor’s advanced brand management concept and high-quality marketing channels. The insiders consider this powerful combination between the two wine giants as a breaking news in the world wine industry, with unprecedented scale and cooperation mode, supported by huge investment in developing the brand of Robert Mondavi; in addition, this cooperation also started a new chapter of the cooperation between U.S. and China in wine industry.

Mr. Robert Mondavi, enjoying the honor of the “Father of Wine in America”, is the pioneer in wine industry in California, and established criteria for American modern wine. In the past 40 years, Robert Mondavi Winery created Robert Mondavi Napa Valley series enjoying a globe wide name. During the same period of time, Mr. Robert Mondavi created, by taking full advantage of high diversity of grape plants in California of America, Robert Mondavi Private Selection and Mondavi Woodbridge series. JAY WRIGHT, the president of liquor and wine sector of Constellation Brands, expressed this way: “VATS Liquor is a wine brand maker thanks to its rich experience within this industry, profound market foundation in, and in-depth insight to Chinese consumers, all of which make it the most ideal strategic partner for promoting the brand of Robert Mondavi. The mission of VATS Liquor is to allow widespread consumers to rest assured buy genuine good wines.”

Constellation Brands is the No. 1 wine producer in the world, having over 100 brands including without limitation brands of wine, beer and liquor. I warmly welcome Robert Mondavi, the bright pearl crown brand of Constellation Brands to join in brand portfolio of VATS Liquor, to meet the increasing demand of middle class consumers for wines and facilitate the development of wine business of VATS Liquor.” Wu Xiangdong, chairman of the group and president of VATS Liquor, expressed this way, “China is the fifth biggest wine market in the globe, and will become the key driving force for the growth of global wine sales volume. The common vision of our two companies is to make this brand the biggest wine brand in China.