On December 29, “Happy Go” of HNTV came round the 1,700-mu (a unit of area 1mu=0.0667 hectares) ecological wine-making city of Xiangjiaog Distillery, and showed audiences nationwide charm of the plant area and good wine of Xiangjiao Distillery through live broadcasting. 100% vintage one-year liquor privately collected by President Wu Xiangdong and Xiangjiao Primary-pulp Jarred Liquor were quite hot among consumers 

“Happy Go” is a home shopping channel facing all people in China under HNTV. In order to centrally show genuine “Chinese Style”, “Happy Go” released the special program of “Chinese Original Products” to show consumers quality China-made products. In this September, President and General Manager Chen Gang of “Happy Go” paid his first visit to the ecological wine-making park of Xiangjiao, where he was greatly impressed by the profound cultural atmosphere, environmental and ecological developing made as well as strong wine-making and wine-storage capacity of Xiangjiao, and he said that genuine good wine made by Xiangjiao was truly authentic product produced in Hunan, worthy of the sharing and recommendation of “Happy Go” to its members.

The appreciation of “Happy Go” received proactive response of Xiangjiao Distillery. Products of Xiangjiao Distillery have been reputed as “Best and Most Authentic Liquor of Hunan” and won widespread popularity among consumers; besides, they can be used for value-added collection in addition to drinking. Xiangjiao Distillery felt it a great pleasure to cooperate with “Happy Go” to share its genuine and authentic liquor to customers.

The “10 Mar Jar + 5-year Xiangjiao 52°primary-pulp cellared 100% vintage(3L)” chosen for the China-origin live broadcasting by both parties come from private collection of President Wu Xiangdong, and as real masterpieces of Xiangjiao Distillery, these liquor were shown as secret weapons of the live broadcasting. And the liquor was cellared in “10,000t Music Ma Jar Spirit Room” of abundant microflora and constant moisture and temperature” as 100% vintage in 2008. Before bottled for cellar storage, they had been stored in Ma Jar for ten years, and the storage process is the same as that of famous chateaus as French Chateau Lafite.

Xiangjiao 60° 5-year primary-pulp jarred liquor for customization was also popular with consumers. The product has not been released for open sale and consumers that succeed in ordering it can enjoy VIP treatment of free wine-storage in cellar base of Xiangjiao within 3 years. And consumer can order to get the liquor at important occasions of life as child birth, promotion, university enrollment, marrying-off daughter, wedding, etc. according to specific requirements. And Xiangjiao Distillery will carry out whole-process video track and surveillance of this liquor to ensure the quality.

Besides, star products as 50.8° Red -diamond Xiangjiao, and 52° 3kg Purple-sands Potted Kaikouxiao was also popular with customers.

star products as 50.8° Red -diamond Xiangjiao, and 52° Purple-sands Potted Kaikouxiao(3L)  provided by Xiangjiao Distillery and "HappyGo" were also popular with customers.

National wine-tasting expert Tao Jiachi also tasted the 100% mature vintage proivatedly collected by President Wu Xiangdong.

The picturesque plant area of Xiangjiao was also highlighted by the live broadcasting, and it was complimented by audiences as the “world’s most enchanting wine factory”.