Provide High Cost-effective Liquor for Consumers, Open Gate to Treasure for Distributors 

Recently, according to the new strategic deployment of the Group, Business Unit of Jinliufu initiated the super strategy to release Super Soft of great cost performance, with the hope that through investing huge resources and inviting TV and film stars to speak for the products and other means, Super Soft can be made popular with people as a liquor of popular taste, cheap price and easy availability. The Group aims to realize the strategic goal of getting market share of Jinliufu’s popularly-priced products top-over other counterparts through this action. Insiders believe that the annual sales of Super Soft are promising to exceed 100 million bottles as the king of civilian liquor in China. 

Super Products

Produced in core area of the 100,000 mu Ecological Liquor-making Garden, Jiuliufu’ Super Soft has carried forward the excellent quality of Soft Jinliufu as well as the mouth feel of “softness, sweetness, purity and refreshing”, and it is priced at RMB28, quite cost-effective.

After tasting Jinliufu Super Soft, liquor experts think that the quality, package and other comprehensive equipping of the product is as good as liquor priced at RMB60, “Super Soft is good superior quality and lower price”. As deserved cost-effective king, Jinliufu Super Soft is bound to be favored by consumers.

Super Client

Market release of Jinliufu Super Soft also opens the Gate to Treasure for distributors.

Through a series of measures, Jinliufu has cultivated super clients and helped them to create more wealth, through scientifically setting the pricing system, Jinliufu provides a greater profit margin than other products of the same prices; through setting hierarchical awards, Jinliufu has motivated its clients to develop rapidly. 

To effectively relieve the financialpressure of distributors and promote their return on investment, Jinliufu
cooperates with CMBC and has “cooperation”loan system launched. 

On November 20, at the large-scale Fortune Explanation Session as part of Jinliufu’s super strategy held in Jinan was well received by distributors. And Jiuliufu will hold 11 large-scale fortune explanation sessions throughout China to launch Super Soft in 31 provinces, cities or municipalities. 

Super Brand 

Jinliufu Super Soft is launched by the Group to realize the goal of getting market share of Jinliufu’s popularly-priced products top-over other counterparts.

It is the primary strategic development goal of the Group to make Jinliufu to be the No.1 brand among popularly-priced liquor. And the key to realize the goal lies in being civilian-oriented. Of excellent quality and affordable price to civilians, Super Soft is bound to have great “killing power” to sweep the mass market. 

The brand value of Jinliufu also provides guarantee for implementing the strategy. As the representative of sports and folklore marketing, Jinliufu is among the few high-valued brands boasting of great popularity, reputation and publicity, and its brand value has reached RMB15.291 billion. 

Besides, Jinliufu Super Soft will carry out a series of publicity activities to rapidly penetrate into the domestic market, popular TV and film star will be invited to speak for the product to strengthen the efforts in publicizing the brand; and the support to advertisement putting in CCTV and star-TV will be initiated to realize the full coverage of offline terminals; and the sales atmosphere will be created through multi-dimension publicity by TV + outdoor advertising + broadcasting + public relations, 

Super Staff

In order to ensure the implementation of the super strategy, the Group will carefully select and assign excellent staffs to undertake the development of gold network, planning of consumer activities, implementation of merchandizing at terminals, planning and implementation of integrated publicity activities at peak seasons, etc. 

The Group requires them to practice “four responsibilities”, that is, to be responsible for the goods flow direction, profits of clients, boosting consumption, price stability and solving actual problems for consumers. The Group has also specially adjusted the evaluation mode to strengthen the refined marketing management of Super Soft.