The All-China Federation of Industry & Commerce issued the list of “2013 China’s Top 500 Private Enterprises” in Beijing on August 29. VATS Group made the list for the first time, at No. 305, with operating revenue of RMB11.3 billion in 2012.

In the meeting, Chairman Wang Qinmin of the All-China Federation of Industry & Commerce said, “private enterprises have become important mass base of the Party’s rule. Private enterprises that assemble a large group of new social classes including private entrepreneurs have become a major social force in contemporary China. They are related to advanced social productive force, promote reform and opening-up, throw themselves into economic construction, and help the poor and assist the needy actively. They are builders of socialism with Chinese characteristics, and have become solid mass base and dependence strength of the Party and the nation.”

With the continuous development of society, private enterprises have, under the guidance and regulation of national macro policies, made innovation actively and made investment rationally to become the highlight of deepened transformation & upgrade of 2013 China’s top 500 private enterprises. VATS Group with great strategic vision has created new industrial value chain in liquor market and rapidly developed into a leading enterprise in liquor industry.

In the process of development, VATS Group acquired many domestic regional liquor enterprises, strengthened control of upstream industry chain, combined brand operation and production process effectively, and enhanced overall value of industry chain by virtue of strong downstream sales channel advantage and brand operation advantage. Its rapid decision-making ability and accurate grasp of the industry fully shows its adequate understanding of liquor industry’s development.

Wu Xiangdong, the President of VATS Group, said, “Product competition is at primary stage. Brand competition is at intermediate stage. Future business competition is no longer competition between one enterprise and another but competition between one value chain and another.” Value chain is a general term of a series of economic activities held by enterprises to create value for customers. Under the increasingly fierce competition in liquor, VATS Group has formed a complete whole industry value chain through continuous merger and acquisition of regional brands and by means of its national sales channels, which clearly shows its brilliant strategic vision.

Moreover, regional liquor enterprises have realized rapid development because of industry chain of VATS Group, and dispersion and uncertainty of market transaction have been reduced and low efficiency of local liquor enterprises have been avoided relying on professional management experience and excellent national channels.

VATS Group owns clear shareholding structure and professional staff team now. With continuous development, VATS Group will create more employment opportunities for the society and provide consumers with more valuable brands in the future.