From June 1 to 9, Jinliufu launched an activity themed “A Cup of Wine, to the Greatest Man in the World- Gift Presenting for Father’s Day” on its Sina Microblog @Jinliufu-Happiness Commune and Wechat platforms. The number of participants reached 7,249, and 200 bottles of soft style Jinliufu were presented.

As long as a fan shows an old photo of his father and tells a story between his father and him on @Jinliufu-Happiness Commune and Wechat platforms, he can apply for two bottles of soft style Jinliufu-Peacock Blue for his father. This activity focuses on the main line of “family affection” which is one of Fu culture of Jinliufu brand and aims to encourage people to speak out their love to fathers. From the beginning on June 1 till the end on June 9, the activity received enthusiastic responses.