On June 26, the World Brand Lab published the ranking list of “2013 China Top 500 Most Valuable Brand” (the 10th ) in Beijing. And Jinliufu was listed again with a brand value exceeding RMB 15.291 billion, and this is also Jinliufu’s fifth listing in “China Top 500 Most Valuable Brand”.

In recent years, Jinliufu has released its strategic core products - Soft Jinliufu, boasting of the quality guaranteed by the  “100,000 – acre Ecological Wine-making Garden & Core Producing Area in Tiantai Mountain ”, and stresses and calls for the comfortable drinking style of “Totally enjoying the drinking to heart’s content ”, targeting to become an outstanding performer of the new generation of high-end liquor. And the release of Soft Jinliufu marks a brilliant hurdling of the parent brand of Jinliufu from “Fu of traditions” to “Fu of vogue”.

Meanwhile, Jinliufu has always been a practitioner of public charity. It has kept on holding the large-scale public welfare activity of “Jinliufu Mutual Assistance Federation -Going Home for Spring Festival” since 2011, and for three consecutive years, Jinliufu has helped townsmen to go home for Spring Festival in the form of “non-governmental mutual-assisting car pooling”, succeeding in integrating the brand culture with feelings of consumers, moreover, the activity has innovatively applied new media as microblog, which can be appreciated as the model of social cause-related marketing for domestic enterprises, and the value assessment of Jinliufu’s official microblog has long topped the list of the liquor industry.

Prestigious in the research field of global brands, the World Brand Value Lab is a world-class and professional research institute of international brands and the intellectual property. “China Top 500 Most Valuable Brand” (also known as the “Oscar Award” of Chinese brands) equally famous as the “China Famous Brand” and “China Famous Brand Product” is discussed and elected by the World Brand Value Lab, which enjoys a high position as one of the most authoritative and influential awards in the global brand area.