On October 23, the Heilongjiang Provincial Government held the 2012 London Olympic Games Celebration Party in the Wanda Sofitel Hotel of Harbin. The guests present drank frequently for celebrating the victory of Olympic athletes and coaches loaded with honors.

“Fine liquor for the heroes” is the oldest tradition of Olympics. After the celebration party of the 2011 Vancouver Olympic Winter Games, “Yuquan Harmonious and Elegance Liquor” became the exclusive liquor for the Olympic Celebration Party of Heilongjiang Province once again. The General Manager of Yuquan Distillery Sales Company Shuai Yanhua sent the Yuquan Cellared Liquor to the gold medalist Jiao Jiao Yang, bronze medalist Li Yanfeng and Wang Zhen of London Olympic Games as souvenir to thank them for earning honors for their hometown.