On October 30, Xiangjiao Distillery defeated a number of opponents after many rounds of auction and bought the total assets of World Expo Hunan Pavilion at a price of 3.04 million Yuan in Shanghai International Commodity Auction Co,. Ltd.　

This price is higher than the auction starting price by 22.8 million Yuan and over 5 million Yuan higher than the construction cost of World Expo Hunan Pavilion.　　

"Never thought it's in such hot demand!"

It's 11:18 on October 31 at Changsha Huanghua International Airport. "I never thought it's in such hot demand!" recalling the auction scene the day before, Group Deputy Director Li Jianchu was still very excited.

World Expo Hunan Pavilion has accumulatively received tourists at home and abroad over 9 million person-times at the Expo this time, it is the only open design local pavilion in China Pavilion. It is themed as "Xanadu", amazing and attracting the world by its creative design of the Moebius strip. The total assets in the auction of this time including Moebius strip, the interactive pond of fish joy in water, touch screen display stand, interactive imagination drawing platform, virtual urban space interaction and instant shooting synchronous broadcasting technology, started at asking price of 7.6 million Yuan, 100 thousand Yuan for each call.

Only in a few minutes, the auction price exceeded 10 million Yuan, and each price increase rose to 200 thousand Yuan. For a few times, Xiangjiao directly increased 500 thousand and a million Yuan, but the opponents still followed up. The scramble for it was very fierce and breathtaking.　　　

"30.4 million Yuan, deal!" after many rounds of bidding, the auctioneer fell the hammer and Xiangjiao Distillery achieved what they wishes and obtained World Expo Hunan Pavilion.“

Li Pei, Curator of Shanghai World Expo Hunan Pavilion and President of Hunan Trade Promotion Council had kept encouraging Hunan enterprises and institutions to take part in the auction and try best to make Hunan Pavilion settle down at home in Hunan. The success of Xiangjiao Distillery in the auction made him feel gratified, "The wish of numerous Hunan people to make Hunan Pavilion 'go home' has been realized at last!"　

"Hunan Pavilion is priceless treasure"
 

How much on earth is World Expo Hunan Pavilion worth?

After knowing about the success of the auction for World Expo Hunan Pavilion, Lu Xiaobo, Creative Director of World Expo Hunan Pavilion, Deputy Dean of Tsinghua University Academy of Fine Arts and Ph. D. Supervisor, said, "The real value will not be less than 100 million Yuan".

Group Chairman Wu Xiangdong thinks, "This is priceless treasure and we can not measure its value with money". Just because of this, Xiangjiao set the strategy "to be determined to win" before the auction.

Quite a lot of Hunan people had wanted to visit World Expo, but they failed to go to Shanghai for various reasons. Being able to visit World Expo Hunan Pavilion inside the province, it is estimated by Li Jianchu that there must be many visitors.

Xiangjiao also has an idea to connect the scenic spots such as World Expo Hunan Pavilion, Xinning Langshan, Chengbu Nanshan into choice tours of Shaoyang, and in this way, the tourist value of World Expo Hunan Pavilion will be made prominent.  
 

World Expo Hunan Pavilion

Hunan Pavilion is named "City Xanadu", which is also the theme of the exhibition, taking the artistic conception of "The Story of the Peach Blossom Valley" meant to realize the perfect harmony between human and nature, human and city with the wisdom and rationality of human being.

Hunan Pavilion is named "City Xanadu", meant to realize the perfect harmony between human and nature, human and city with the wisdom and rationality of human being.

The architectural appearance is like a huge dynamic sculpture, the periphery of the main building is connected together with the screen, and there will be sceneries such as "fishes swim in the shadow pond", "fallen petals lie in profusion", "blue water and green grass" and "bamboo forest and deep valley" appearing on it.

The architectural appearance is like a huge dynamic sculpture

The form of the pavilion is a "Moebius strip". The whole "Moebius strip" is like an unfolded scroll, on this endless loop surface cast the pictures of historical review and future imagination of Hunan, which means that man's expectation and pursuit of future is never-ending. The images on the surface of the building are rotating and spreading with the appearance of the pavilion with quite different effects from each angle.

Bamboo chairs and stools with Hunan characteristics are intentionally placed in the viewing area so audience can optionally sit down to watch the wonderful 3D films.

Walking into the imaginary space, tourists can combine the on-the-spot creative graffiti with interactive display through electronic mural and many other modern means of multi-media. Audience project their works on the 12-meter-wide electronic mural at real time by means of the technical painting brush in their hand or sending short message, while the frames will change constantly and also rise to the top of the building, displaying people's endless imagination of the future city......

Xiangjiao and World Expo

Xiangjiao Distillery became the only liquor sponsor of 2010 Shanghai World Expo Hunan Pavilion in June and Xiangjiao and Kaikouxiao liquor became the designated reception liquor for World Expo Hunan Pavilion.

On the morning of July 23, Hunan Pavilion especially invited Xiangjiao Distillery to form the only enterprise square matrix to take part in the opening ceremony of "Shanghai World Expo Hunan Week".

On the afternoon of July 23, Hunan Pavilion "Shaoyang Xiangjiao Day" launched grandly, which is the first city enterprise day of Hunan Pavilion.

On the afternoon of July 23, "Xiangjiao 50 Anniversary Reserved Liquor" was presented to the enterprise representatives met in Shanghai by the secretary of the provincial Party committee and the provincial governor as the gift of Hunan Province Government.

On the evening of July 23, Xiangjiao liquor appeared at the reception dinner for Shanghai World Expo Hunan delegation.

On October 30, Xiangjiao Distillery won the auction and bought the total assets of World Expo Hunan Pavilion at a price of 30.4 million Yuan. 　

On November 12, World Expo Hunan Pavilion "Xanadu" returned to Hunan honourably and settled in Xiangjiao Green Ecological Liquor City.